Tuesday, 10 March 2015

73 Free Test Bank for Foundations of Marketing 6th Edition by Pride 

Being one of best way to practice online without fee that is just only free test bank in which you will be provided lots free online marketing textbook test bank samples and full prompt answers. In this article, we offer 73 Free Test Bank for Foundations of Marketing 6th Edition by Pride which is popular with students of marketing about all backgrounds and levels. Let’s develop your knowledge and skills by practicing real examples of foundation marketing to keep them in your mind. Moreover, completing all test bank questions which is the best way to help you pass successfully your marketing course. Time does wait for no man, don’t waste it if you want to become professional soon. Good luck!
Please click the link below to get full questions and answers:
Organizations should define themselves not according to the products they produce, but according to:
  •  
  •  
  •  
  •  
  •  
Which of the following statements about marketing environment forces is correct?
  •  
  •  
  •  
  •  
  •  
The focal point of all marketing activities is its:
  •  
  •  
  •  
  •  
  •  
Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.
  •  
  •  
  •  
  •  
  •  
Consumers buying products online have dramatically affected the ____ variable of the marketing mix.
  •  
  •  
  •  
  •  
  •  
The three basic forms that a product can take are:
  •  
  •  
  •  
  •  
  •  
StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about:
  •  
  •  
  •  
  •  
  •  
A commercial for the drink “SunnyD” explains how nutritious it is in comparison to other, more “sugary” drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's:
  •  
  •  
  •  
  •  
  •  
The forces of the marketing environment include:
  •  
  •  
  •  
  •  
  •  
A physical product you can touch is a(n):
  •  
  •  
  •  
  •  
  •  
Making modifications to packaging or brand names involves the ____ component of the marketing mix.
  •  
  •  
  •  
  •  
  •  
Kashi Heart to Heart TM cereal is aimed at people concerned about their heart health. These people represent the Kashi:
  •  
  •  
  •  
  •  
  •  
Boca Burger's website features information about products, recipes, and nutritional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ____ marketing tool.
  •  
  •  
  •  
  •  
  •  
When Ikea Inc. showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is being adopted by Ikea?
  •  
  •  
  •  
  •  
  •  
The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using the process of marketing to promote its:
  •  
  •  
  •  
  •  
  •  
A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?
  •  
  •  
  •  
  •  
  •  
When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. Which of the following marketing mix variables is implicated in this regard?
  •  
  •  
  •  
  •  
  •  
Which of the following is an idea marketer?
  •  
  •  
  •  
  •  
  •  
Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets:
  •  
  •  
  •  
  •  
  •  
Marketing managers strive to develop a marketing mix that:
  •  
  •  
  •  
  •  
  •  
The product variable of the marketing mix can include all of the following except:
  •  
  •  
  •  
  •  
  •  
Which of the following scenarios involves the distribution element of the marketing mix?
  •  
  •  
  •  
  •  
  •  
The primary value that a marketer expects to receive from a customer in an exchange relationship is:
  •  
  •  
  •  
  •  
  •  
Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about:
  •  
  •  
  •  
  •  
  •  
Which of the following is an element of the marketing mix that is used to increase the level of awareness of a product or company?
  •  
  •  
  •  
  •  
  •  
The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n):
  •  
  •  
  •  
  •  
  •  
Marketing facilitates exchange relationships between buyers and sellers. What is the intended outcome for this relationship in marketing?
  •  
  •  
  •  
  •  
  •  
When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.
  •  
  •  
  •  
  •  
  •  
A target market:
  •  
  •  
  •  
  •  
  •  
Which of the following is essentially an uncontrollable factor in developing a marketing mix?
  •  
  •  
  •  
  •  
  •  
Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.
  •  
  •  
  •  
  •  
  •  
The marketing mix is built around the:
  •  
  •  
  •  
  •  
  •  
The definition of marketing implies that ____ should receive benefits from exchange relationships.
  •  
  •  
  •  
  •  
  •  
Which of the following best characterizes the forces of the marketing environment?
  •  
  •  
  •  
  •  
  •  
Changing the hours of operation for a service business involves the ____ component of the marketing mix.
  •  
  •  
  •  
  •  
  •  
Distribution, price, promotion, and product are all elements of:
  •  
  •  
  •  
  •  
  •  
A change in the minimum drinking age in any given state illustrates a change in the ____ for Miller Brewing.
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)