Tuesday, 31 March 2015

52 Free Test Bank for Contemporary Advertising and Integrated Marketing Communications 13th Edition by Arens 

It’s greatly to hear that you pass successfully your examination and you have an excellent result. Just like the other exam that you will face in, we suggest the system of free online marketing textbook test bank questions to help you practice easily and get fully understanding all chapters from textbook. This article, we offer Free Test Bank for Contemporary Advertising and Integrated Marketing Communication 13th Edition by Arens, most quiz questions will discover deeply about contemporary advertising and marketing communication by examples in the real life and information included in textbook. Moreover, it’s 100% free for your practice and save your time a lot. I think a thousand words are less an activity, let’s discover immediately to experience these with 52 multiple choice questions below right now!
Kindly go to the link below to get full questions and answers:
In advertising, the receiver dimension includes:
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In the _____ advertising message, the characters act out events directly in front of an imagined empathetic audience.
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Which of the following is NOT an example of an advertising medium?
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Which of the following statements about advertising is true?
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Because advertising is typically directed to groups of people rather than to individuals, advertising is referred to as:
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In advertising, the source dimension includes:
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In the _____ advertising message, a third-person persona tells a story about another person to an imagined audience.
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Which of the following statements about advertising media is true?
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In the _____ advertising message, "I" tell a story about myself to "you," the imaginary audience eavesdropping on my personal experience.
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There is an ad for pretzels in a women's magazine. In terms of applying the human communication process model to advertising, the magazine serves as a(n):
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To the consumers of cosmetics, Halle Berry, who appears as a spokesperson in commercials, is a(n):
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In 2005, singer Enrique Iglesias signed a multi-year deal as spokesperson for a new fragrance. Iglesias will be part of the _____ dimension in ads for the new fragrance.
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In terms of the source dimension of advertising, the copy writer and the art director are categorized as:
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When Oren buys a cup of coffee to drink and when Joachim buys a newspaper to read on the train, both are acting as:
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In the receiver dimension of advertising, _____ are the gatekeepers who decide whether the ad will run or not.
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Advertising reaches us through a channel of communication referred to as a:
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The text of each advertisement and commercial presumes an audience. In terms of the receiver dimension of advertising, this audience is:
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Internet is an example of _____ media.
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Which of the following is the best example of a service?
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