Monday, 23 March 2015

41 Free Test Bank for Consumer Behaviour 7th Edition by Quester

Here’s 41 Free Test Bank for Consumer Behaviour 7th Edition by Quester to improve more your knowledge of consumer behavior and prepare well for your examination. Perfect for anyone who want to become professional in marketing. Free online marketing textbook test bank questions which focus all chapters included in this textbook by real examples about suite of fresh new vignettes, advertisements, case studies and global and local. Start practice 41 quiz questions below to find the value of consumer in marketing. Moreover, test bank provides 100% free questions and full answers. If you want to ensure that you will get fully understanding about this textbook and an excellent result at the next exam. Try 41 questions below now to do that. Good luck!
Please visit the link below to get full questions and answers:
Attitudes represent:
  •  
  •  
  •  
  •  
An understanding of consumer behaviour:
  •  
  •  
  •  
  •  
Positioning:
  •  
  •  
  •  
  •  
All of the following relate to culture except:
  •  
  •  
  •  
  •  
Which of the following is not a component of an attitude?
  •  
  •  
  •  
  •  
We learn our culture and social class through:
  •  
  •  
  •  
  •  
Marketing researchers 'talk' to hundreds of consumers to find out:
  •  
  •  
  •  
  •  
Examples of injurious consumption include:
  •  
  •  
  •  
  •  
  •  
Which is the following is not one of the major questions related to social class?
  •  
  •  
  •  
  •  
Consumer behaviour draws on many disciplines, such as:
  •  
  •  
  •  
  •  
A group is made up of:
  •  
  •  
  •  
  •  
Postmodernists tend to view knowledge as being dependent on all of the following except:
  •  
  •  
  •  
  •  
Benefit segmentation:
  •  
  •  
  •  
  •  
In high-involvement purchase decisions:
  •  
  •  
  •  
  •  
Non-verbal communication:
  •  
  •  
  •  
  •  
Modernism is based on:
  •  
  •  
  •  
  •  
Customer value is:
  •  
  •  
  •  
  •  
  •  
  •  
In low-involvement purchase decisions:
  •  
  •  
  •  
  •  
Consumer behaviour is:
  •  
  •  
  •  
  •  
Consumerism and consumer behaviour deals with:
  •  
  •  
  •  
  •  
Consumer behaviour theory provides the manager with:
  •  
  •  
  •  
  •  
Motives are:
  •  
  •  
  •  
  •  
Postmodernists believe all of the following except:
  •  
  •  
  •  
  •  
Social class:
  •  
  •  
  •  
  •  
Which is not an element of the marketing mix?
  •  
  •  
  •  
  •  
The post-purchase process involves:
  •  
  •  
  •  
  •  
Post-purchase process includes:
  •  
  •  
  •  
  •  
Global marketing is:
  •  
  •  
  •  
  •  
  •  
  •  
The product section of the consumer behaviour audit covers which of the following influences?
  •  
  •  
  •  
  •  
Groups serve as a ____________ and as a ___________ for the individual.
  •  
  •  
  •  
  •  
The marketing manager should view the consumer as:
  •  
  •  
  •  
  •  
The household:
  •  
  •  
  •  
  •  
Postmodernists use:
  •  
  •  
  •  
  •  
Consumer lifestyle includes:
  •  
  •  
  •  
  •  
The consumer decision-making process begins with:
  •  
  •  
  •  
  •  
To be successful, a new product:
  •  
  •  
  •  
  •  
Injurious consumption is:
  •  
  •  
  •  
  •  

No comments:

Post a Comment