Wednesday 25 March 2015

48 Free Test Bank for Global Marketing 8th Edition by Keegan 

Bring the improvable with MyMarketingLad, global marketing to life with real-world examples, and the key emerging markets to help students of marketing who can practice easier with the questions of global marketing test bank free online from Free Test Bank for Global Marketing 8th Edition by Keegan. With test bank, we are proud of become your supervisor to help you prepare well your marketing knowledge for your next exam. Enjoy in practicing 48 multiple choice questions below to discover the key of marketing. Moreover, after completing your practice, let’s check full answers by clicking in the “ submit” button. There are available of other test bank questions as same areas to discover after you have finished here. Start now!
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Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:
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When you call United Airlines for a reservation on a toll-free number and get a response from an operator in Mumbai, this is an example of:
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Slumdog Millionaire, a movie which received several awards and an Oscar in 2009, was filmed on a location in and around:
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Nissan's earlier vehicles were difficult to start in many parts of the United States during the cold winter months. In northern Japan, it was customary for many car owners to put blankets over the hoods of their cars during winter months. Nissan's assumption was that Americans would do the same thing. This is an example of:
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An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's:
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Based on the size of the market in U.S. dollars, the leading consumer products are:
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McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of:
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One of the dimensions of global marketing strategy which pertains to marketing management is:
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Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:
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Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:
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Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?
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The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:
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Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs, televisions, and other consumer electronics products throughout the world from world-scale factories in Japan. This is an example of the fact that:
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A number of multilateral trade agreements have accelerated the pace of global integration which include:
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According to Michael Porter, a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.
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Starbucks is entering India via an alliance with the Tata Group. Phase 1 calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:
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The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?
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Based on 2012 rankings of Fortune Global 500 companies, the world's most valuable car company is:
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In their book, Daniel Yergin and Joseph Stanislaw wrote "It is the greatest sale in the history of the world. Governments are getting out of businesses by disposing of what amounts to trillions of dollars of assets. Everything is going—from steel plants and phone companies . . . to hotels, restaurants, and nightclubs." This is an indication of:
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Walmart's exit from the German market was due, in part, to the fact that German shoppers could find lower prices at stores known as:
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Based on the size of the market in U.S. dollars, the second highest consumer products are:
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In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except:
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Transnational companies, such as Toyota and Honda, have characteristic features that include:
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Uniqlo, a division of Japan's Fast Retail, operates about 850 stores in Japan and currently has six stores in the United States. Their plans call for a total of 200 U.S. stores by 2020. The fulfillment of their plan will depend on:
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The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
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Statements that illustrate the success of global marketing include all of the following except:
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The marketing mix is integral to the value equation which is represented by:
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Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?
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A fundamental difference between regular marketing and global marketing is:
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The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:
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A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:
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Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:
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A person who assumes that his or her home country is superior to the rest of the world is said to have:
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Measured by national income, the United States represents the world's largest single market for goods and services. Roughly what percentage of world income is found outside the United States?
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Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
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From the global marketing perspective, the customization of the Beatles' records is a good example of:
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Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:
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A company that succeeds in global marketing:
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Based on the total annual units sold in the worldwide market, the leading product category is:
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According to the Fortune global 500 companies for 2012, the largest corporation based on revenue is:
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When a country like China is experiencing rapid economic growth, policymakers are likely to:
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