Tuesday, 14 April 2015

101 Free Test Bank for Essentials of Marketing 3rd Edition by Lascu 

Never mind your exam with test bank when you fullfill 101 mutiple choice free questions from Free Test Bank for Essentials of Marketing 3rd Edition by Lascu. We are here to support many free online useful marketing textbook test bank questions. Let’s prepare your understanding in the field of marketing with test bank to throw your hassle and stress of exam away now. 101 mutiple choice quick questions below by practicing easily and helping you remember deeply about all of concepts from this book. Especially, you do not need any fee for this practice also without taking your time too much. Enjoy us at free test bank right now!
Please visit the link below to get full questions and answers:
Going on a safari in Kenya or riding an elephant at the zoo would be examples of
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A need becomes a want when
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The central concept behind marketing is
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With the _____, the focus is on persuading consumers to make a purchase rather than offering them the products that best fit their needs and interests.
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The key to whether consumers or businesses will purchase a product again is the
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When the patent on a new drug expires, competing firms will often develop alternative medicines that offer consumers the same drug at a cheaper price. This philosophy of marketing is based on the
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The process of developing and nurturing relationships with the parties participating in the transactions involving a company’s products is called
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All of the following are examples of services except a
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Basic human requirements such as food, water, clothing, and shelter would be classified as a
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The sum of all goods and services produced within the boundaries of a country is the
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Intangible activities or benefits that individuals acquire, but that do not result in ownership are called
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The _____ concept assumes that a company can compete more effectively if it first researches consumers’ generic needs, wants, preferences, as well as product or service-related attitudes, and personal interests.
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In the 4 P’s of marketing, place refers to the
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The _____ concept assumes that consumers left alone will normally not purchase the products the firm is selling, or not purchase enough products.
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The selling concept has as its primary goal increasing sales volume, whereas the _____ philosophy has as its primary goal addressing customer needs and wants.
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The _____ concept assumes that consumers prefer products that are of the highest quality and optimal performance.
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Value is
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Marketing has evolved over time and therefore, a firm can take different approaches to marketing. All of the following are possible approaches except
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Goods refer to
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_____ is/are defined as all of the actual and potential consumers of a company’s products.
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Satisfaction is
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More than 30 million Americans work entirely or in part in assisting the marketing system, with _____ accounting for the largest segment.
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The _____ concept assumes that consumers prefer products that are easily accessible and inexpensive.
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When a Burger King offers $1.00 off coupons for their Whopper sandwich in an insert in the Sunday newspaper, Burger King is using the
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Marketing is described by management guru Peter Drucker as
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The marketing concept consists of all of the following components except
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Successful marketers must be able to identify target consumers as well as their
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When a pharmaceutical company such as Pfizer works to develop a new drug for cancer or other major illness, it is using the
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The 4 P’s of marketing are
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