Tuesday 14 April 2015

38 Free Test Bank for Services Marketing 6th Edition by Zeithaml

You are looking forward ways to self-study at home without paying fee. Let’s start with many free quick online useful marketing test bank questions and full of correct answers from Free Test Bank for Services Marketing 6th Edition by Zeithaml to improve effectively your marketing knowledge. Free test bank questions provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Let’s enjoy quickly in practicing by 38 mutiple choice questions below right now please!
Kindly go to the link below to get full questions and answers:
The first time Alexis went to take golf lessons, she had a golf pro who was very patient with her and who was able to pinpoint what she was doing wrong without making her feel uncoordinated. Her second golf lesson was not nearly as helpful. The golf pro who gave the lesson wanted Alexis to watch what he was doing and imitate his swing. He was unable to verbalize his instructions. Alexis's experience with the two golf instructors illustrates the _____ of service.
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_____ refers to the fact that services cannot be saved, stored, resold or returned.
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The characteristic of a service that means that it cannot be seen, felt, tasted or touched is:
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Which of the following is NOT an example of a service business?
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Which of the following statements describes how consumers and employees are responding to technology-based services?
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On his way to work today, Terry saw a billboard for a physician's group that specialized in vascular surgery. In his local newspaper there was a full-page ad for a medical clinic that performed similar surgery. Then in his mail, he got a brochure from yet another medical clinic asking him if he wanted to get rid of ugly varicose veins. Which trend that influenced the development of services marketing concepts and strategies is illustrated here?
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_______ qualities are characteristics of a product consumers may find impossible to evaluate even after purchase and consumption.
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Bob Wilson owns and operates Flashdance Skating Rink. Last Monday afternoon, he had rented the rink out for a birthday party that was cancelled at the last minute due to a flu epidemic that had sickened three-fourths of the children who were invited. While Wilson kept the deposit, he did not get the skate rental fees or the snack food money he had anticipated from the rental. Wilson lost money as a result of the _____ characteristic of services.
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Which of the following is an intangible component of a car repair shop?
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The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers and microwaves is an example of a(n) _______.
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Which of the following is an example of the people element of an airline company's services marketing mix?
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An attorney who charges a client for a missed appointment is taking into account the _____ characteristic of services.
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The most distinguishing characteristic of services is:
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Parents everywhere are very busy and often cannot spend time with their children. In the Netherlands, children who want a bedtime story can call the telephone service and request to listen to one of twenty prerecorded fairy tales. The phone company charges $7 per story. Because of the prerecording of the stories, this bedtime service reduces the problems typically associated with the _____ characteristic of services.
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The core offerings of hospitals, hotels, and banks are primarily deeds and performances and therefore, are_________________.
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Which of the following is NOT an element of the traditional marketing mix?
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Which of the following statements describes a marketing implication that results from the simultaneous production and consumption of services?
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Which of the following statements has been suggested as a plausible explanation for the customer perception that service quality is declining?
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Which of the following is an example of a tangible component provided by a hotel?
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A tax accountant may provide a different service experience to two different customers on the same day depending on their individual needs and personalities and on whether she is meeting with them when she is fresh in the morning or tired at the end of the day. This is an example of service _____________.
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Which of the following is a marketing implication that results from the heterogeneity of services?
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Which of the following products is LEAST high in experience qualities?
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Which of the following statements about how technology has positively influenced service is true?
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In India weddings are timed to occur when Venus is in the ascendant and Jupiter is strong. This day is deemed lucky. In 2005, almost 15, 000 couples in New Delhi had their wedding on December 25, the day astrologers announced would be the best day for a wedding. The service provided by the astrologers is an excellent illustration of the _____ of services.
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In addition to the elements of the traditional marketing mix, the expanded mix for services includes:
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Which of the following statements about services is true?
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Two roommates both registered for an introduction to business class. At midterm, one roommate found his instructor so boring that he was thinking of changing his major to history. The other roommate had a charismatic teacher and looked forward to going to class. This heterogeneity of instruction demonstrates:
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Which of the following trends has directly influenced the development of services marketing concepts and strategies?
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On a recent visit to The Home Depot store, a sales associate greeted Madison when she entered the store, helped her locate the items she needed to repair her gutters and suggested how she could prevent gutter problems in the future. The assistance provided by the sales associate illustrates the ______ of services.
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The characteristic of a service that refers to differences in employees' performances is:
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