Wednesday 29 April 2015

98 Free Test Bank for MKTG 6th Edition by Lamb

It is easy to practice by full of free online useful complete marketing test bank questions for Free Test Bank for MKTG 6th Edition by Lamb. For sure that you will improve effectively your marketing knowledge quickly. Furthermore, you do not need pay any fee for this online practice. This page is invided 3 exam pages by 98 mutiple choice quick questions below for practicing. Let’s be interested in testing right now!
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A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.
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Which marketing management philosophy focuses on the question, “What can we make or do best?”
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When the Girl Scouts of Nassau County, New York, enlisted the advice of professional sales trainer Jeff Goldberg, he emphasized __________ , the same thing he tells adult sales forces when he teaches them.
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Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent. It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.
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When Girl Scout councils shifted their focus onto better business approaches and skill development in selling their cookies, even enlisting consultants and hosting sales training seminars, which market philosophy would you say this represents first?
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Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and preplanned funeral services?
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Researchers at PPG Industries spent considerable time, effort, and money developing a bluish wind shield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing wind shields even though it was more expensive and of a different color than the current models on the market. This scenario suggests PPG most likely has a(n) _____ orientation.
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The concept of exchange is important to marketing because:
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If a company uses a sales orientation, consumer complaints would most likely result in:
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A marketing consultant hired by the Girl Scouts suggests they justify the smaller boxes of cookies as “portion control” packaging to combat obesity. Would this be in keeping with the Girl Scouts strategies of selling more cookies and its broader purpose of teaching scouts?
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StoryBlox creates and markets handmade wooden toys, which it sells to retailers in the Midwest. The company’s management believes its retail customers will stock more toys if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its toys. In other words, the company has a _____ orientation.
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The American Marketing Association’s definition of marketing:
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Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
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A firm with a production orientation is most likely to survive if:
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Which of the following would be considered a stakeholder of South west Airlines?
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A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
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_____ is a set of activities used to implement a management orientation that stresses customer satisfaction.
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All of the following are necessary for exchange to occur EXCEPT:
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All of the following are marketing management philosophies EXCEPT:
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