Friday 10 April 2015

95 Free Test Bank for Marketing 5th Canadian Edition by Lamb 

Want to become an excellent person in each marketing exam always. Moreover, you hope find the best way of self – study to improve effectively your marketing knowledge and also save your time. Luckily, we are here to support you by the system of free online marketing textbook test bank questions and instant answers from Free Test Bank for Marketing 5th Canadian Edition by Lamb to help you practice easily and explore to new examples from the real life, topical coverage, marketing matrics, and annotative marketing plan and the evolved digital plat forms of Aplia and Course-mate. Can’t be 100% sure that you will enjoy us at test bank. But if you don’t try your best, just can’t move your level up . Let’s take yourself a smart decision by practicing 95 Mutiple choice questions below. One more thing to remember that it is free for all your online practice. Let’s enjoy us at test bank to become professional in your exam. Good luck!
Kindly go to the link below to get full questions and answers:
Which of the following statements about a typical sales-oriented business is true?
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What does a company do if it has a market orientation and adheres to the marketing concept?
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Which orientation assumes that people are resistant to buying products that are not absolutely necessary?
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For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap—and not as a cleansing product that could provide other benefits as well. When it came to Ivory soap, P&G focused on how well it made the soap and not on what customers wanted from a bar of soap. What sort of orientation did P&G have?
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Firms with which of the following orientations focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace?
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Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is a marketing management philosophy?
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Which orientation of people will buy more goods and services if aggressive marketing techniques are used?
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What do the marketing concept and market orientation recognize?
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If a company uses a sales orientation, what will consumer complaints most likely result in?
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Which of the following is a set of activities used to implement a management orientation that stresses customer satisfaction?
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If the local chapter of the Canadian Diabetes Association (CDA) sponsors a free lifesaving course, city residents will not have to pay to take the class. Why will an exchange take place?
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What is the definition of marketing?
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A company that sets its goals and strategies based on what the current plant equipment can produce, what products engineering can design, and what the company itself can do best, has which of the following types of orientation?
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Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out heat. Little market research was done, but the scientists were convinced that this new product would be significantly better than existing windshields even though they were more expensive and of a different colour than the current models on the market. What type of orientation does PPG most likely have?
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Why is the concept of exchange important to marketing?
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In which of the following situations is a firm with a production orientation most likely to survive?
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What does achieving a market orientation involve?
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Which of the following orientations to marketing fails to consider whether what the firm produces most efficiently also meets the needs of the marketplace?
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The statement “Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business” is consistent with which orientation?
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World Wrestling Entertainment (formerly the World Wrestling Federation) is very focused on what its fans want in terms of product licensing and, more importantly, in terms of plot lines and character development. All of the company’s activities are integrated so that no employee ever loses sight of the company’s desire to satisfy its fans. What sort of orientation does World Wrestling Entertainment have?
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The idea that people give up something in order to receive something that they would rather have is a key ingredient in marketing. What is this called?
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Walmart has become the leading discount retailer in Canada and the world by focusing on the customer’s needs and wants. This philosophy is at the heart of which orientation?
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Lawler Landscaping Company sells all kinds of ornamental plants. Lawler’s management believes that its customers will buy more plants if its salespeople use aggressive marketing techniques because ornamental plants are nonessential items for most homeowners. What type of orientation does Lawler have?
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What must happen in order for exchange to occur?
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For years, the slogan used in all the advertising done by British Airways was “Putting people first.” In this short phase, what did British Airways capture the idea of?
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