80 Free Test Bank for MKTG 5th Edition by Lamb
Hey you! Don’t just be worried without any activities for your nearly exam. Let’s start practice with free online textbook marketing test bank questions to improve your marketing to overcome successfully your exam now. Free Test Bank for MKTG 5th Edition by Lamb, which is not an exception. It has been meticulously designed for user convenience and knowledge development. 80 multiple choice questions below turn around basic concepts of sell, but it’s not just that when being geared for not only students of marketing but also ones in the clinical ladder program. Let’s get yourself chance to be professional with test bank now.
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Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and preplanned funeral services?
Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation.
Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent. It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.
Which of the following occurs when people give up something in order to receive something they would rather have?
Which marketing management philosophy focuses on the question, “What can we make or do best?”
The American Marketing Association’s definition of marketing:
A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?
The _____ orientation assumes people will buy more if aggressive selling techniques are used.
A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its ability to communicate value, its pricing policy, and the distribution strategy. These activities are all a part of:
One facet of marketing is that it is:
A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.
Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks––free hot dog nights, events designed to get into the Guinness World Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) _____ orientation.
All of the following are necessary for exchange to occur EXCEPT:
A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
For an exchange to take place:
Which marketing management philosophy focuses on the question, “What do customers want and need?”
SAP, the world’s largest business software company, has pledged to put the “customer at the center” of their universe. SAP has captured the idea of:
A firm with a production orientation is most likely to survive if:
If a company uses a sales orientation, consumer complaints would most likely result in:
Kellogg’s is offering free DVDs to consumers who collect five official Collection certificates from the back panels of specially marked packages of Kellogg’s cereals and then mail them with the official order form. Within 90 days, these consumers will receive the movie of their choice. A(n) _____ will occur when a movie fan mails in his or her certificates for a movie.
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