Wednesday 29 April 2015

78 Free Test Bank for Consumer Behavior Building Marketing Strategy 12th Edition by Hawkins

One of ways to success in selling that you can change your consumer behaviour. To understand deeply about consumer behaviour for your study or careers that I’m glad to recommend to you Free Test Bank For Consumer Behavior Building Marketing Strategy 12th Edition By Hawkins. You should be checked your knowledge to improve your understanding about the key of marketing with a lot of free useful complete online quick marketing test bank questions and full correct answers to practice easily to get all of contents from this textbook. Especially, no fee for this online practice. Too easy to practice right? Let’s start 78 mutiple choice questions below right now please!
Kindly go to the link below to get full questions and answers:
To be successful, a product must _____.
  •  
  •  
  •  
  •  
  •  
A product's position refers to _____.
  •  
  •  
  •  
  •  
  •  
Amy purchased a new 32" LCD high-definition television and paid $400 for it. This amount of money Amy had to pay to obtain this product is known as the _____.
  •  
  •  
  •  
  •  
  •  
Which of the following is NOT a societal outcome of marketing strategy and consumer behavior?
  •  
  •  
  •  
  •  
  •  
_____ is everything the consumer must surrender in order to receive the benefits of owning/using the product.
  •  
  •  
  •  
  •  
  •  
Which of the following is included in marketing communications?
  •  
  •  
  •  
  •  
  •  
Which is NOT an external influence on consumer behavior?
  •  
  •  
  •  
  •  
  •  
Rod is surveying consumers to gain a better understanding of his restaurant's image relative to competing restaurants. Rod is concerned with his restaurant's _____.
  •  
  •  
  •  
  •  
  •  
_____ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being.
  •  
  •  
  •  
  •  
  •  
Which of the following statements is true regarding the overall model of consumer behavior?
  •  
  •  
  •  
  •  
  •  
_____ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products.
  •  
  •  
  •  
  •  
  •  
Which type of decisions involve very little effort or thought on the part of the consumer?
  •  
  •  
  •  
  •  
  •  
A(n) _____ is anything a consumer acquires or might acquire to meet a perceived need.
  •  
  •  
  •  
  •  
  •  
_____ represents how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them.
  •  
  •  
  •  
  •  
  •  
Which is NOT a step in the consumer's decision process?
  •  
  •  
  •  
  •  
  •  
The product, price, communications, distribution, and services provided to the target market is referred to as the _____.
  •  
  •  
  •  
  •  
  •  
Tony's job entails making sure his company's products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with?
  •  
  •  
  •  
  •  
  •  
_____ is the amount of money one must pay to obtain the right to use the product.
  •  
  •  
  •  
  •  
  •  
Teresa is trying to understand her customers better. She is examining the external influences that shape her customers' self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine?
  •  
  •  
  •  
  •  
  •  
The totality of an individual's thoughts and feelings about him- or herself is known as _____.
  •  
  •  
  •  
  •  
  •  
What does the consumption of a product like Nikes mean to Andre, the working poor consumer discussed in the "Consumer Insight"?
  •  
  •  
  •  
  •  
  •  
Which of the following is an internal influence on consumer behavior?
  •  
  •  
  •  
  •  
  •  
Bob and his friends go out every weekend and drink until they get drunk. Then they drive home in that condition. Which type of consumption does this represent?
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)