Monday 27 April 2015

39 Free Test Bank for Global Marketing 7th Edition by Keegan 

Hey you! Maybe you are here because you are looking the best way for self- study effectively without taking your time too much, maybe you’re here because you’re curious. However, we know what you need now. Don’t leave this site that you should practice with us. There are a lot of free useful online marketing test bank questions and correct answers  for Free Test Bank for Global Marketing 7th Edition by Keegan to support your marketing knowledge. With test bank, you will able to practice some type of questions that similar your exam, reduce your hassle and stress of student life. 39 mutiple choice questions below will be enjoyed in testing by you now, right?
Please visit the link below to get full questions and answers:
The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
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Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. The app displays a bar code that the barista can scan. This is an example of:
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According to Michael Porter, a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.
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Transnational companies, such as Toyota and Honda, have characteristic features that include:
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When you call United Airlines for a reservation on a toll free number and get a response from an operator in Mumbai, this is an example of:
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A company that engages in global marketing:
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McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of:
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Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:
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In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of:
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All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:
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Based on 2011 rankings of Fortune Global 500 companies, the world's most valuable car company is:
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Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:
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A number of multilateral trade agreements have accelerated the pace of global integration which include:
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A person who assumes that his or her home country is superior to the rest of the world is said to have:
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Based on the size of the market in US dollars, the second highest consumer products are:
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Coca-Cola achieved success in the Japanese market primarily by:
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Based on the total annual units sold in the worldwide market, the leading product category is:
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Examples of effective global marketing by McDonald’s include both standardized and localized marketing mix elements. Which of the following does NOT represent a localized element?
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Starbucks is entering India via an alliance with the Tata Group. Phase one calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:
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Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs, televisions, and other consumer electronics products throughout the world from world-scale factories in Japan. This is an example of the fact that:
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Statements that illustrate the success of global marketing include all of the following except:
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Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing. These restraining forces may include all of the following except:
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When a country like China is experiencing rapid economic growth, policymakers are likely to:
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As of 2010, Gap operated 2,500 stores in the United States and more than 500 stores internationally. The company sources most of its clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:
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