25 Free Test Bank for Marketing Research 2nd Asia Pacific Edition by Zikmund
This page supports your marketing knowledge by many free useful online marketing test bank questions and instant answers from Free Test Bank for Marketing Research 2nd Asia Pacific by Zikmund. It is easy to practice and get full of understanding easily about marketing research. All of useful free questions and answers to improve perfectly for your marketing course and your career future. 25 mutiple choice questions that are your beginning of test bank to learn successfully. Let’s start right now!
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Asking consumers what they think about a possible brand name for a new product is an example of which type of research?
The research question ‘What features do buyers prefer in our product?’ is best addressed by conducting:
When McDonald's studies traffic patterns and population density patterns in order to select sites for future restaurants, this is an example of which type of research?
When Harley-Davidson determines that their typical motorcycle owner has a household income over $50 000, is male, and is about 38 years old, what type of study is this?
A company manager is facing declining sales but doesn’t know why. Which type of research design would you recommend to address this problem?
The systematic and objective process of generating information to improve marketing decisions is the essence of:
Determining the need for marketing research centres on all the following except:
Which type of product research is conducted to determine whether a finished product out-performs its competitors or meets expectations?
The first stage of developing and implementing a marketing strategy involves:
When Coles supermarket is attempting to decide where to locate its regional warehouses in order to minimise travel time to its stores, which type of research is this an example of?
Research conducted to address questions about a specific real-life problem is the essence of:
A librarian assesses the amount of wear to book bindings to determine which books are most borrowed. This is an example of:
Nokia would like to determine which features are most popular with consumers when buying mobile phones. Which type of research design would you recommend to address this problem?
Research that attempts to determine which critical attributes of a product consumers use to perceive its value is an example of which type of research?
Information obtained from marketing research can be used for all the following except:
A local book publisher would like to investigate possible options to improve the accessibility of their titles to customers. This would involve:
Which of the following type of research is conducted to investigate the effectiveness of discounts or coupons?
ANZ bank monitors its online customer service activities regularly to ensure that its Internet banking caters to its customers’ needs. Which type of research is this an example of?
Research that tries to verify a theory or to learn more about a certain concept is the essence of:
The research question ‘Which of the two advertising campaigns is more effective?’ is best addressed by conducting:
When an organisation is attempting to decide whether to add home delivery to its customer service options, this is an example of which type of research?
Observation technique is most useful when studying:
When a toy company shows different versions of a proposed TV commercial to groups of children and observes which one grabs their attention most, what is this an example of?
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