Thursday 16 April 2015

117 Free Test Bank for Marketing 3rd Edition by Grewal

Welcome to you visit our site to improve successfully your marketing knowledge by practicing easily withmany free useful complete online marketing test bank questions and full correct answers for Free Test Bank For Marketing 3rd Edition By Grewal. You can practice with 117 mutiple choice free questions invided three pages below to help you test easily and quickly. Especially, you do not need pay any fee for this online practice because of 100% free for all you. Have fun to practice with test bank right now!
Please visit the link below to get full questions and answers:
UPS, FedEx, DHL, and other shipping companies support other firms'________________ marketing goals.
  •  
  •  
  •  
  •  
  •  
UPS washes its trucks nightly so they are always clean, and requires its delivery people to wear clean, unwrinkled uniforms. UPS probably established these rules because they know that:
  •  
  •  
  •  
  •  
  •  
Yesenia, the new university course scheduling manager, is struggling with adjustments to the fall schedule. She is trying to determine how to offer the classes students need at the times when students need them. Yesenia is struggling with the marketing function of:
  •  
  •  
  •  
  •  
  •  
Julia is considering a career in marketing. She is concerned about the image of marketers as fast- talking, high-pressure people. When reading about the core aspects of marketing, Julia is relieved to see that in marketing:
  •  
  •  
  •  
  •  
  •  
Which of the following is a core aspect of marketing?
  •  
  •  
  •  
  •  
  •  
Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, including all of the following EXCEPT:
  •  
  •  
  •  
  •  
  •  
The owner of The Pipe Doctor, a plumbing service, often orders the sinks, faucets, and toilets he installs for his customers. Since he is paid for these items and also for the labor to install them, the Pipe Doctor:
  •  
  •  
  •  
  •  
  •  
Delivering the value proposition is also known as:
  •  
  •  
  •  
  •  
  •  
The marketing goal of getting the "right quantities to the right locations, at the right time" is:
  •  
  •  
  •  
  •  
  •  
The four Ps comprise the marketing mix, which is the ______________ set of activities that the firm uses to respond to the wants of its target markets.
  •  
  •  
  •  
  •  
  •  
Brian is struggling with the choice of publishing his new book, "How to cook Polish Barbeque" as an e-book or a paperback. Brian is addressing which core marketing aspect?
  •  
  •  
  •  
  •  
  •  
Four Winds Art Gallery recently began offering appraisals of customers' art collections, in addition to continuing to sell paintings. Four Winds is:
  •  
  •  
  •  
  •  
  •  
Marketers involved in supply chain management are constantly balancing the:
  •  
  •  
  •  
  •  
  •  
Marketers must determine the price of a product carefully on the basis of the potential buyers' beliefs about:
  •  
  •  
  •  
  •  
  •  
Marketing involves all of the following EXCEPT:
  •  
  •  
  •  
  •  
  •  
The basic difference between a good and a service is that a good:
  •  
  •  
  •  
  •  
  •  
Local television advertising often includes ads for automobiles dealerships using actors trying to create a sense of excitement and urgency among consumers. These ads are attempting to achieve the promotional goal of _____________ potential buyers.
  •  
  •  
  •  
  •  
  •  
Henriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on:
  •  
  •  
  •  
  •  
  •  
The goal of promotion is to _______________ potential buyers about a product or service.
  •  
  •  
  •  
  •  
  •  
Fiona has developed a new software application that automatically recalculates and reformats accounting information based on the standards used in each country. Her product is superior to anything that exists on the market. Which of the following questions will she have to address when making marketing decisions?
  •  
  •  
  •  
  •  
  •  
________________ is communication by a marketer that informs, persuades, and reminds potential customers about a product to influence their opinions and elicit a response.
  •  
  •  
  •  
  •  
  •  
When referring to "exchange," marketers are focusing on:
  •  
  •  
  •  
  •  
  •  
Marketing efforts designed to get the product or service to the right customer, when that customer wants it, are called:
  •  
  •  
  •  
  •  
  •  
When considering career choices in marketing, many students overlook supply chain management because:
  •  
  •  
  •  
  •  
  •  
Jami sells construction equipment. Whenever she calls on her building contractor customers, she asks if they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing?
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)