107 Free Test Bank for Marketing Real People Real Decisions 3rd Canadian Edition by Solomon
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________ is customersʹ desire for products coupled with the resources to obtain them.
As defined in the text, a ________ is the difference between a consumerʹs actual state and some ideal or desired state.
A consumer buying an expensive sports car to celebrate turning 40 years old would most likely be considered an example of attempting to satisfy a ________.
According to the text, marketing is all about creating and delivering ________.
The opening vignette on Richard Hill, owner of Yellow Point Lodge, described the long standing relationships that Yellow Point had with their guests. This would be a good illustration of a company practicing the ________.
The example of Stratos Product Development and its passenger video player developed for British Airways discussed in the text is a good illustration of ________.
As defined in the text, a ________ is the desire to satisfy needs in specific ways that are culturally and socially influenced.
Which of the following is not a characteristic of the marketing concept, as defined in the text?
Paul is very interested in replacing his old television with a larger, big screen LCD-panel television. He mentally compares the enjoyment that he and his friends will receive from the new television against the extra overtime that he will have to work to be able to pay for it, and having to put off re-shingling the roof on his house. However, he still decides that it will be worth it. Paul is trying to determine his perception of ________ regarding the new television.
From a marketing perspective, when one student eats trail mix for lunch while another eats a cheeseburger and french fries, they are demonstrating differences in ________.
As discussed in the text, which of the following could be considered consumers (or customers)?
Wearing the official jersey or other clothing of your favourite sports team could be considered an example of satisfying a ________ for self -expression or belonging.
As defined in the text, ________ is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.
From a marketing perspective, the difference between a need and a want is ________.
As stated in the text, the most important aspect of the marketing definition is ________.
Marketers are most interested in the difference between needs and wants due to which of following reasons?
Which of the following was not one of the problems faced by Richard Hill, owner of Yellow Point Lodge in the Real People, Real Decisions case in Chapter 1?
As defined in the text, the process by which some transfer of value occurs between a buyer and a seller is known as a(n) ________.
From a marketing perspective, a consumer purchases a power drill to provide which of the following benefit(s)?
A product or service delivers a(n) ________ when it satisfies a need or want.
Kevin and Ed are students at a local college who recognize the importance of relaxing between semesters. Kevin likes to sky-dive and scuba dive during breaks while Ed chooses to read science fiction novels. This demonstrates a difference between their ________.
As defined in the text, ________ is the benefits a customer receives from buying and using a good or service in relation to the costs and sacrifices of buying and using it.
As described in the opening vignette of Chapter 1, customers return to the Yellow Point Lodge each year because it offers comfort and wonderful memories of years past. This is an example of ________.
The marketing concept suggests that marketing exists to create ________ for consumers where it is neither efficient or effective for consumers to attempt to satisfy their needs themselves.
Carrie is shopping for a new watch. She is looking at a Timex and at a Rolex. The fact that either watch will give her the correct time is an example of a ________.
An assessment of what the customer gets from a product relative to what they have to give up to purchase and consume it, is known as ________.
A consumer paying for their purchases at a retail store with a credit card illustrates which of the following marketing concepts?
As defined in the text, ________ is what the customer gets in the purchase, use, and ownership of a product, relative to the costs and sacrifices incurred.
________ are people or organizations who influence or are influenced by marketing decisions.
As defined in the text, a ________ is the outcome sought by a customer that motivates buying behaviour.
Which of the following would not be considered a valid exchange, based on the definition provided in the text?
As defined in the text, the ultimate user of a good or service is known as the ________.
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