Monday, 13 April 2015

83 Free Test Bank for MKTG 4th Edition by Lamb

Fullfill a lot of greatly free online marketing textbook test bank questions to success in passing your exam with test bank. This page provides Free Test Bank for MKTG Edition by Lamb to help you can get full of understanding in textbook. On top of that, each question is designed intended for a specific topic, cognitive level and area of students needs. As such, you will find your learning time engaging, enjoyable and worth as well. Enjoy us at test bank with 83 mutiple choice questions below right now please!
Please visit the link below to get full questions and answers:

https://testbank123.com/free-test-bank-mktg-4th-edition-lamb.html
The American Marketing Association's definition of marketing:
  •  
  •  
  •  
  •  
  •  
The marketing concept stresses that the social and economic justification for an organization's existence is the satisfaction of customer needs and wants while:
  •  
  •  
  •  
  •  
  •  
A firm with a production orientation is most likely to survive if:
  •  
  •  
  •  
  •  
  •  
At the Lands End web site a customer can chat on-line with customer service representatives while shopping. This live help allows customers to have questions answered before placing an order. This focus on meeting customer needs illustrates a(n) _____ orientation.
  •  
  •  
  •  
  •  
  •  
After hearing his company criticized for its failure to respond to consumer needs, the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy. Which of the following actions would be the best approach to achieving this goal?
  •  
  •  
  •  
  •  
  •  
_____ is a set of activities used to implement a management orientation that stresses customer satisfaction.
  •  
  •  
  •  
  •  
  •  
An organization with a(n) _____ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
  •  
  •  
  •  
  •  
  •  
Most companies become sensitized to community issues after they've done enough damage to draw the locals' anger. Dofasco, Inc., a highly successful steel company in Ontario, tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding what projects to improve the local environment will be implemented. This annual community-wide meeting indicates Dofasco has a _____ orientation.
  •  
  •  
  •  
  •  
  •  
A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
  •  
  •  
  •  
  •  
  •  
The marketing concept involves:
  •  
  •  
  •  
  •  
  •  
All of the following are marketing management philosophies EXCEPT:
  •  
  •  
  •  
  •  
  •  
Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation.
  •  
  •  
  •  
  •  
  •  
A newspaper ad for a hospital that states, “We have the most modern delivery rooms and state-of-the art medical equipment,” is an indication of which marketing management philosophy?
  •  
  •  
  •  
  •  
  •  
For an exchange to take place:
  •  
  •  
  •  
  •  
  •  
Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and pre-planned funeral services?
  •  
  •  
  •  
  •  
  •  
All of the following are necessary for exchange to occur EXCEPT:
  •  
  •  
  •  
  •  
  •  
Which of the following occurs when people give up something in order to receive something that they would rather have?
  •  
  •  
  •  
  •  
  •  
A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.
  •  
  •  
  •  
  •  
  •  
Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
  •  
  •  
  •  
  •  
  •  
One facet of marketing is that it is:
  •  
  •  
  •  
  •  
  •  
Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product?
  •  
  •  
  •  
  •  
  •  
Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market. This scenario suggests PPG most likely has a(n) _____ orientation.
  •  
  •  
  •  
  •  
  •  
A company that wants to implement a market orientation would need to:
  •  
  •  
  •  
  •  
  •  
At the Container Store every employee is trained to serve customers. Full time salespeople receive 240 hours of training. The Container Store works to hire people who are self-motivated and have a passion for customer service. The Container Store has a(n) _____ orientation.
  •  
  •  
  •  
  •  
  •  
Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used?
  •  
  •  
  •  
  •  
  •  
Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks--free hot dog nights, events designed to get into the Guinness Book of Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) _____ orientation.
  •  
  •  
  •  
  •  
  •  
If a company uses a sales orientation, consumer complaints would most likely result in:
  •  
  •  
  •  
  •  
  •  
Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
  •  
  •  
  •  
  •  
  •  
Barry collects antique watches and decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer?
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)