47 Free Test Bank for Consumer Behavior 9th Edition by Solomon
Focusing on all chapters of consumer behavior from textbook by the system of various free online useful textbook marketing test bank questions and instant answers to help you explore examples of the act of buying. By practicing quickly lots textbook test bank quiz questions for improving your success in marketing in both your study and your career from Free Test Bank for Consumer Behavior 9th Edition by Solomon. With test bank, you will be supported free textbook questions for passing your exam or your career. Moreover, it saves your time and reduces your stress of students life. Enjoy us at test bank with 47 mutiple choice questions below to keep yourself the key to success in marketing now!
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The term ________ refers to an environment where an individual can dictate to a company the type of products he or she wants and how, when, and where he or she wants to learn about them.
A consumer researcher who examines consumers' lifestyles and personalities is studying ________.
Many firms choose to protect or enhance the natural environment as they go about their business activities. This practice is known as ________.
Which of the following marketing philosophies emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?
Which of the following social science fields would most likely be associated with macro consumer behavior through a social focus?
Members of the clergy serving areas that are heavily populated by minorities have organized rallies to protest the proliferation of cigarette and alcohol advertising in their neighborhoods. These protests sometimes include the defacement of billboards promoting alcohol or cigarettes. This is an example of ________.
Another term for the dominant consumer research paradigm of positivism is ________.
A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a midwestern university. The company has segmented the market based on ________.
A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single, objective truth that can be discovered by science.
According to your text, which of the following countries is expected to soon be the home of seven of the world's largest malls?
The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas , or experiences to satisfy needs and desires is called ________.
For marketers, ________ is the most important marketing phenomenon of this decade.
Of the following, a proponent of ________ would be most likely to argue that our society emphasizes science and technology too much.
Which of the following best characterizes social critic Vance Packard's position on the possibility of marketing manipulating consumers' thoughts?
Amaya Simmons wants to write a consumer behavior paper about the origins of green marketing with respect to pesticides. Which of the following sources will she find most useful?
Which of the following is an example of anticonsumption behavior?
Which of the following consumer behavior issues discussed in the chapter would be most accurately classified as a micro consumer behavior topic?
A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.
An advertisement for a national shampoo that shows a plain-looking woman using the product, then transforming to a beautiful woman with a new hairstyle, dressed in elegant clothes, waiting for the "man of her dreams" to appear on her doorstep, would best illustrate which of the following criticisms of the marketing system?
The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been most affected by which of the following?
Buy Nothing Day and TV Turnoff Week, events designed to discourage rampant commercialism, are examples of ________.
A marketer who segments a population by age and gender is using ________ to categorize consumers.
According to the ________ perspective, advertising is an important source of consumer information.
A buyer who shops to relieve tension, anxiety, depression, or boredom is best described as a(n) ________ consumer.
A researcher interested in studying how consumer preferences spread throughout a social group most likely has the disciplinary focus of ________.
A basic biological motive is called a ________.
Wal-Mart tracks the habits of the 100 million customers who visits its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.
If in the future you use a wearable computer that allows you to access computer networks wherever you are, you will be using a developing form of commerce called ________.
Which of the following explains how a minority of a product's users make up a majority of sales of the product?
Social critics have maintained that marketing leads people to buy products they neither want nor need. However, the failure rate of new products is reportedly as high as 80 percent. Which of the following best reconciles these two seemingly opposite views of marketing?
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