172 Free Test Bank for Marketing 8th Canadian Edition by Crane 

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The first task of marketing is to discover consumer:

•  A. diversity.
•  B. ability to pay.
•  C. objectives.
•  D. needs.
•  E. synergy.

_____ is a transaction between a buyer and a seller of things of value so that each is better off after the transaction than before.

•  A. Exchange
•  B. Needs assessment
•  C. Consumerism
•  D. Utility
•  E. Commerce

Marketing is not merely:

•  A. selling.
•  B. common sense.
•  C. promotions.
•  D. advertising.
•  E. all answers are correct.

Candidates are running for office and would very much like to have your vote. They all promise that they will "make the country better." You do not trust any politicians and decide not to vote at all. Marketing will not occur in this situation because:

•  A. marketing doesn't apply to the voting process.
•  B. the desire and ability to satisfy needs is missing.
•  C. there is no direct way for the parties to communicate.
•  D. something to exchange is missing.
•  E. the candidate's messages are vague and ambiguous.

Marketing can affect:

•  A. all individuals.
•  B. all organizations.
•  C. all industries.
•  D. all countries.
•  E. All of the above.

The Shangrila Hotel and Spa in Toronto is setting up a clinic where visiting clients can get a comprehensive physical while staying at the hotel and using the spa facilities. The largest anticipated issue is the possible unwillingness for people to go to doctors that they don't know. Marketing may fail to occur here because:

•  A. there may be no desire on the part of the hotel/spa customer to satisfy this need.
•  B. two or more parties have unsatisfied needs.
•  C. there is nothing to exchange.
•  D. there is no way for the parties involved to communicate.
•  E. there has been no assessment of consumer's wants and needs.

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as:

•  A. exchange
•  B. acquisition
•  C. consumerism
•  D. utility
•  E. reciprocity

Which of the following conditions must exist in order for marketing to occur?

•  A.two or more parties with unsatisfied needs, a desire and ability to satisfy them, a way to communicate,and something to exchange
•  B. two or more people, a product, a reasonable price, and a place to make an exchange
•  C. two or more people, a method of assessing needs, a way to communicate, and an exchange
•  D.two or more parties with unsatisfied needs, a desire to satisfy them, a satisfactory product, and something to exchange
•  E. a product, a price, a method of promotion, and a way to place the product with the customer

Many people inaccurately associate marketing with:

•  A. selling.
•  B. common sense.
•  C. getting the highest ROI.
•  D. advertising.
•  E. A, B & D.

Marketing occurs when the transaction takes place. Essential to this process is the idea of exchange. To marketing people, exchange refers to the:

•  A. place where people go to do business.
•  B. place where people return unwanted goods.
•  C. process whereby a buyer and seller trade something of value.
•  D. process of locating buyers and sellers.
•  E. acquisition of something of value.

A single parent would like to hire a nanny, but s/he cannot afford one. Marketing does not occur in this situation because:

•  A. two or more parties have unsatisfied needs.
•  B. there is no desire on the part of either party to satisfy the other.
•  C. one of the involved parties does not have the ability to satisfy the other.
•  D. there is no way to communicate.
•  E. there has been no assessment of consumer wants and needs.

To serve both buyers and sellers, marketing seeks to discover the needs and wants of prospective customers and to:

•  A. change them.
•  B. take advantage of them.
•  C. satisfy them.
•  D. manipulate them.
•  E. define real and artificial buying situations.

Marketing refers to

•  A. the production or provision of goods or services that will generate the highest return on investment.
•  B. the strategies used in the advertising and promotion of goods and services.
•  C. the process of identifying the greatest number of target markets for a good or service.
•  D.an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
•  E. the activity involved in actually getting a product or service to the ultimate user.

_____ is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.

•  A. Planning
•  B. Advertising
•  C. Selling
•  D. Marketing
•  E. Consumerism

Which of the following statements about marketing departments is true?

•  A.It is the responsibility of the marketing department to facilitate relationships with the organization's customers.
•  B.It is the responsibility of the marketing department to create partnerships with the organization's suppliers.
•  C.The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.
•  D.The marketing department is responsible for establishing alliances with the organization's shareholders and other organizations.
•  E. All of these statements about marketing departments are true.

The text explains that the two central concerns of marketing are:

•  A. discovering and satisfying needs.
•  B. needs and wants
•  C. promotion and sales.
•  D. maximizing an organization's sales and products.
•  E. market share and customer satisfaction.

A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange?

•  A. no, because the church is non-profit organization.
•  B. yes, because the church ran an advertisement.
•  C. yes, because reading at the service was exchanged for a feeling of satisfaction.
•  D. no, because no money was exchanged.
•  E. no, because the church did not provide Jack with a product.

Which of the following conditions is necessary for marketing to occur?

•  A. a physical location for an exchange to occur
•  B. a tangible exchange
•  C. advertising to express unrealized needs
•  D. two or more parties with unsatisfied needs
•  E. all of these answers are correct

Prospective customers include:

•  A. individuals buying for themselves.
•  B. individuals buying for their households.
•  C. organizations that buy for their own use (such as manufacturers).
•  D. organizations that buy for resale (such as wholesalers and retailers).
•  E. all of these answers are correct.

Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer.

•  A. organizational marketing.
•  B. future marketing.
•  C. green marketing.
•  D. ethical marketing.
•  E. social marketing.

Your father is tired of conventional light beers, and wants something different. Coincidentally, a newly- opened micro-brewery has begun distributing a new organic light beer through local beer stores and liquor stores and it is only slightly more expensive than conventional light beers. Which of the conditions needed for marketing to occur are described in this situation?

•  A. the creation of unrealized needs
•  B. two parties with unsatisfied needs
•  C. one-way communication
•  D. a physical location for an exchange to take place
•  E. time and place utility