Tuesday 14 April 2015

40 Free Test Bank for Advertising and Integrated Brand Promotion 5th Edition by OGuinn

You do are worried about your final exam or your course of marketing without finding better way to self- sutdy. You, moreover, cannot remember any information in the textbook. As a result, you will fail in your exam unless you prepare well your knowledge of marketing with test bank now. We can understand what you want or need for your course of marketing now. This page provides all you many free useful online marketing textbook test bank questions for Free Test Bank for Advertising and Integrated Brand Promotion 5th Edition by Oguinn. It is really the best way to improve your knowledge for coming exam now. Give your hands to practice successfully with 40 mutiple choice questions for passing your exam with test bank now.
Kindly visit the link below to get full questions and answers:
Lowering the cost of each item produced because of high-volume production brought on by demand stimulation is
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Advertising that is designed to generate demand for a particular company's brand is known as ____.
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GM is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission an integrated marketing communications campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. GM is considered:
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Hallmark runs a commercial saying that people who receive greeting cards appreciate the cards more when they see the Hallmark name on the back. This is an example of
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When advertising acts to encourage and maintain brand loyalty it supports successful price increases. Economists call this:
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When demand for goods and services is stimulated by advertising, the economic system of the country benefits by
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You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely
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Daffy’s retail chain has stores in New York City, southern New York state and northern New Jersey and advertises only in those locations. This is an example of:
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____ is the process of creating a perceived difference between an organization's brand and the competition's.
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According to the model of mass-mediated communication, which of the following statements is not true?
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Honda purchases a 30-second television commercial on ESPN to run in a telecast of an NCAA men's basketball game. The commercial touts the reliability of Honda and its new 100,000 mile manufacture warranty. This advertising for Honda is all the following except:
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Acme products markets a new line of eco-friendly household cleaning products in Southwest Florida. To raise awareness and encourage trial, they buy advertising time on cable TV, place full page ads in women’s magazines, and provide “cents off” coupons via local newspapers. Each new communication undergoes a review process to ensure that it displays the new “green” brand logo. Acme is doing which of the following:
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A series of coordinated messages and promotional efforts that communicate a cohesive and integrated brand theme is known as ____.
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A small private college situated in a rural geographic setting, a research lab at a bio-tech company and an attorney could all be considered:
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For a communication to be classified as advertising, which of the following essential criteria must be met?
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In the model of mass-mediated communication presented in the text, the processes of production and reception are considered partially independent because
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Which of the following is NOT an element of the marketing mix?
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Market segmentation is
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Great Outdoors, a manufacturer of camping equipment, sells several lines of tents that are very similar to each other. The company does not want one line of its tents to steal market share from another line of its tents. To protect against this, it must be concerned with
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As president of a successful advertising agency, you have been asked by a potential client to tell her about the roles advertising can play for her business. Which one of the following should you not tell the potential client?
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In the language of advertising, a particular group of consumers singled out for an advertisement is(are)
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The sharing of advertising expenses between national advertisers and local merchants is called ____ advertising.
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You and your best friend watch the same television commercial together. You think that the spokesperson in the ad is quite humorous. Your friend thinks that the spokesperson is just plain stupid. This is an example of
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In 2000, Volkswagen spent about $551 million per year in advertising. Volkswagen sales were around $15.7 billion. Volkswagen's advertising spending as a percentage of sales was approximately 3.4 percent. General Motors spent about $3.9 billion in advertising over the same period of time. GM's sales were around $136 billion. GM's advertising spending as a percentage of sales was approximately 2.8 percent. According to the book, this information supports the argument that
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Attempts to create brand awareness or reinforce the benefits of using a brand is
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In targeting professionals (such as doctors, lawyers, and teachers) with advertising, the advertiser must be aware that
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Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of
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Integrated Brand Promotion
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FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of
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A critic of advertising tells you that the costs of advertising are built into the costs for products, which are then passed on to the consumer. You have decided to argue the point with him. Which argument should you not present?
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You have been placed in charge of all the elements of the marketing mix for a regional brewery. Which one of the following is not one of your responsibilities?
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When an advertiser seeks to create demand for a product category in general, this is known as
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