Monday 13 April 2015

60 Free Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition by Shimp

Focusing on the time honored IMC methods and new academic literature and practitioner developments in the field of marketing by a lot of free useful online advertising and marketing textbook test bank in order to support students of marketing at Free Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition by Shimp. As such, you can practice easily and remember quickly alike professional to your exam. Comprehensively, this textbool free online test bank questions will be fully structured with instant answers and your grade for your most interesting practice. Don’t miss practicing 60 mutiple choice questions below in test bank. Hope it help!
Please visit the link below to get full questions and answers:
https://testbank123.com/free-test-bank-advertising-promotion-aspects-integrated-marketing-communications-8th-edition-shimp.html
Which of the following terms is used to mean any message medium capable of reaching target customers and presenting the brand in a favorable light?
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Today, consumers are not only passive receivers of marcom messages, but are often active participants in the marcom process due to ____.
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The context (or medium used) influences the ____ that the message has.
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The ultimate goal of integrated marketing communications is to ____.
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Frequency, loyalty, or ambassador programs and creating brand experiences that make positive and lasting impressions are ways to ____.
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Milo is employed by a manufacturer of consumer packaged goods products. His job entails the planning, creation, integration, and implementation of diverse forms of marcom, such as advertising, sales promotion, publicity releases, events, etc., that are delivered over time to a brand’s targeted customers and prospects with the ultimate goal of influencing or directly affecting their behavior. Milo is performing ____.
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Which of the following encapsulates what a brand is intended to stand for in its target market’s mind and then consistently delivers the same idea across all media channels?
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Which of the following could be a brand?
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Which of the following is NOT a key feature of IMC?
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What does the phrase, “speak with a single voice,” mean?
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Which of the following is NOT a form of media advertising?
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Current marketing philosophy holds that ____ is absolutely imperative for success.
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Marketing communications is used by which type of organization?
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Karen is attempting to put into words the key idea that encapsulates what her company’s brand is intended to stand for in its target market’s mind. Karen is writing a ____.
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Brand managers should turn to alternative means of marcom as the option of first choice rather than automatically defaulting to ____.
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Coupons, trade shows, buying allowances, premiums, and price-off deals are all examples of ____.
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The fact that it costs five to 10 times more to land a new customer than to keep a current customer has been compared to a(n) ____.
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Which of the following terms serves as a summary means for describing all forms of marketing focus?
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Which term is preferred by most marketing practitioners to refer to the collection of advertising, sales promotions, public relations, event marketing, and other communication devices?
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Which approach will best serve the customers’ information needs and motivate them to purchase the brand?
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Which of the following statements is true regarding the adoption of IMC?
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Which of the following has NOT been a reason for the reluctance to change from a single-function, specialist model to an IMC model?
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A key feature of IMC is that the process should ____.
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The idea that “context matters,” and that not all touch points are equally effective, has been termed ____ by marcom practitioners.
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The idea of surrounding the customer or prospect with a brand’s marcom messages, or that a brand’s touch points should be everywhere the target audience is, is known as:
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The marketing mix for a brand consists of ____.
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