Thursday, 16 April 2015

52 Free Test Bank for Selling Building Partnerships 8th Edition by Castleberry

Supporting all you in Free Test Bank for Selling Building Partnerships 8th Edition by Castleberry bya lot of useful free online marketing test bank questions and instant answers for this textbook. You will be checked easily with test questions to improve your marketig knowledge for you exam. With test bank, you meet a lot of type of questions appear your exam. Especially, it is 100% free for all online pratice. Let’s start practice with 52 mutiple choice questions below to throw your stress of student life away in test bank right now!
Please visit the link below to get full questions and answers:
Which of the following statements about salesperson relationships with customers and prospects is true?
  •  
  •  
  •  
  •  
  •  
Salespeople are like entrepreneurs because:
  •  
  •  
  •  
  •  
To promote their products, Valerie's firm has always depended solely on advertising in the local newspaper and occasional direct mail programs. Valerie suggests using integrated marketing communications because:
  •  
  •  
  •  
  •  
  •  
The text defines personal selling as a business activity involving a person-to-person communication process during which a seller:
  •  
  •  
  •  
  •  
  •  
Betty checks her e-mail at 6 AM, returns messages and telephone calls from customers by 8 AM, meets with customers during the day and then processes sales at home in the evening. Betty displays the characteristic of successful salespeople of:
  •  
  •  
  •  
  •  
  •  
______________________ are employees who sell to a network of distributors.
  •  
  •  
  •  
  •  
  •  
Manufacturers' agents:
  •  
  •  
  •  
  •  
  •  
The primary vehicle for providing unpaid personal communications to customers is:
  •  
  •  
  •  
  •  
  •  
Advance Machine Company makes industrial-strength floor cleaning equipment. In support of its sales force, it ran ads in trade journals aimed at supermarkets, entertainment venues, educational institutions, and other places that have a lot of foot traffic. It created an Internet website for customers to come and look at what type of products it sold. It set up a toll free number for clients to call and created a direct marketing piece that offered discounts and rebates on orders. Advance Machine Company use
  •  
  •  
  •  
  •  
  •  
The reason information supplied through publicity is usually considered to be more credible than information supplied by a salesperson is:
  •  
  •  
  •  
  •  
  •  
Which of the following products would most likely be the hardest for a new salesperson to sell?
  •  
  •  
  •  
  •  
  •  
Which of the following statements about how salespeople spend their time each week is true?
  •  
  •  
  •  
  •  
  •  
A salesperson will find that he or she is called upon to use the greatest creativity when:
  •  
  •  
  •  
  •  
  •  
When LeAnn called on a long-time customer, she realized that the man was upset and took the time to listen to his problem. She was able to sympathize with the customer's recent loss of a pet by using her:
  •  
  •  
  •  
  •  
  •  
A person who _____ would probably find a career in sales attractive.
  •  
  •  
  •  
  •  
  •  
Which of the following is NOT one of the aspects of emotional intelligence?
  •  
  •  
  •  
  •  
  •  
Laura works for Seminole Textiles. In her job, she calls on upholsterers, towel and sheet manufacturers and other customers of the Seminole distributors to encourage them to use more Seminole textiles (which they would order from their distributor, not directly from Seminole.) Laura is a:
  •  
  •  
  •  
  •  
  •  
Even though personal selling is the most expensive method of communication on a per person reached basis, businesses continue to use personal selling because of advantages in:
  •  
  •  
  •  
  •  
  •  
The partnering landscape refers to understanding of the:
  •  
  •  
  •  
  •  
  •  
Personal selling includes all of the following EXCEPT:
  •  
  •  
  •  
  •  
  •  
One of the advantages of personal selling as compared to advertising is:
  •  
  •  
  •  
  •  
  •  
Over half of all sales positions in the United States are in ______________ sales.
  •  
  •  
  •  
  •  
  •  
Jerry was Zip's Business Services top salesperson. He often sold as much as the rest of the sales staff. After many years, he left for a better offer with a competing firm. Many of Zip's customers moved with Jerry. This illustrates in relationship marketing that:
  •  
  •  
  •  
  •  
  •  
Gwen is considering how to sell her new product. She is considering Internet sales, hiring sales reps, using a manufacturer's rep, and several other options. Gwen is considering her:
  •  
  •  
  •  
  •  
  •  
The set of people and organizations responsible for the flow of products and services from producer to ultimate consumer is called a firm's:
  •  
  •  
  •  
  •  
  •  
Customers constantly consult with Kathy, Hump & Pack's sales representative, regarding installation problems, new product ideas, and other issues because she offers unique, imaginative ideas. Customers value Kathy's ____________.
  •  
  •  
  •  
  •  
  •  
After making two major sales calls Jenneau spent time in her hotel room submitting information about the calls over the Internet to her company. Jenneau was providing information to her firm's:
  •  
  •  
  •  
  •  
  •  
Salespeople who spend most of their time selling their company's products in the customer's place of business are:
  •  
  •  
  •  
  •  
  •  
In the opening profile, Lauren Bearden states that ___________________ is/are the key to earning the right to act as a consultant to her clients.
  •  
  •  
  •  
  •  
  •  
The skills required to be a successful salesperson:
  •  
  •  
  •  
  •  
  •  
_____ is the ability to effectively understand and use one's own emotions and the emotions of people with whom one interacts.
  •  
  •  
  •  
  •  
  •  
Which of the following statements most describes someone engaged in personal selling?
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)