Friday, 3 April 2015

39 Free Test Bank for Global Marketing 6th Edition by Keegan 

Enjoy us at test bank to help yourself success in your global marketing course by practicing many free online textbook global marketing test bank questions to get full understanding from Free Test Bank for Global Marketing 6th Edition by Keegan. With test bank, you will get answers quickly after submitting your test. Moreover, it is 100% free for all your practice and also save your time. Let’s practice 39 mutiple choice questions below to become professional right now! 
Please go to the link below to get full questions and answers:
Based on the size of the market in U.S. dollars the leading consumer products are:
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Coca-Cola achieved success in Japanese market primarily by:
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According to the Fortune global 500 companies for 2008, the largest corporation based on revenue is:
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Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:
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A person who assumes that his or her home country is superior to the rest of the world is said to have:
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Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs, televisions, and other consumer electronics products throughout the world from world-scale factories in Japan. This is an example of the fact that:
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Global localization means that a successful global marketer must have the ability to:
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As of 2007 Gap operated 2,692 stores in the United States and more than 450 stores internationally. The company sources most of its clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:
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An example of the benefit of globalization is that Apple can market iPod models worldwide without extensive:
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Slumdog Millionaire, a movie which received several awards and an Oscar in 2009 was filmed on a location in and around:
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Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?
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Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:
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In a recent book, Daniel Yergin and Joseph Stanislaw wrote "It is the greatest sale in the history of the world. Governments are getting out of businesses by disposing of what amounts to trillions of dollars of assets. Everything is going  from steel plants and phone companies …. to hotels, restaurants, and nightclubs." This is an indication of:
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Based on 2008 rankings of Fortune Global 500 companies, the world's most valuable car company today is:
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When you call United Airlines for reservation on a toll free number and get a response from an operator in Mumbai, this is an example of:
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The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:
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The essence of marketing worldwide is to surpass the competition in creating perceived value which can be represented as:
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PepsiCo divested its restaurant divisions. A new company, YUM! Brands, is comprised of Taco Bell, Pizza Hut, and KFC. By spinning off the restaurants, PepsiCo management will be able to concentrate its attention on the beverage and snack foods industries. PepsiCo's actions illustrate the concept of:
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According to Michael Porter, a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.
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A fundamental difference between regular marketing and global marketing is:
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In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of:
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