Wednesday 8 April 2015

59 Free Test Bank for Consumer Behavior 10th Edition by Schiffman

Free Test Bank for Consumer Behavior 10th Edition by Schiffman for both students of marketing and readers who want to explore consumer behavior or marketing by providing lots free online textbook marketing test bank questions. All test bank questions focus on chapters from textbook, you will practice easily and remember deeply examples of consumer behavior from real life. In addition, It is 100% free for all you and also save your time. Let test bank become your supervisor for passing successfully your exam. We make sure that you will improve your marketing soon if practicing more and more at test bank. Enjoy us in 59 mutiple choice questions to open up your level now!
Kindly go to the link below to get full questions and answers:
Carol is in charge of purchasing at Mercy Hospital. When she puts in an order for towels for the hospital, she is acting as a(n) ________.
  •  
  •  
  •  
  •  
  •  
The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.
  •  
  •  
  •  
  •  
  •  
The production orientation makes sense for a business when ________.
  •  
  •  
  •  
  •  
  •  
The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as ________.
  •  
  •  
  •  
  •  
  •  
Successful product positioning centers around two key principles: developing a unique selling proposition, and communicating the ________.
  •  
  •  
  •  
  •  
  •  
Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
  •  
  •  
  •  
  •  
  •  
________ is one of the most pervasive of all types of consumer behavior because we all act as personal consumers.
  •  
  •  
  •  
  •  
  •  
When advertising to teens, Matt's Mobile Services focuses its messaging on the importance of staying connected with friends so subscribers are always accessible and "in the loop" on the latest social news. This is an example of ________.
  •  
  •  
  •  
  •  
  •  
The key assumption underlying the marketing concept is that ________.
  •  
  •  
  •  
  •  
  •  
________ refers to the development of a distinct image for the product in the mind of the consumer.
  •  
  •  
  •  
  •  
  •  
The production orientation focuses on profit through ________, while the marketing concept focuses on profits based on ________.
  •  
  •  
  •  
  •  
  •  
During historical periods when demand exceeded supply, businesses adopted the ________ orientation.
  •  
  •  
  •  
  •  
  •  
Packaging and warranties are elements of which of the four Ps?
  •  
  •  
  •  
  •  
  •  
In the production concept business model, which of the four elements of the marketing mix is most heavily emphasized?
  •  
  •  
  •  
  •  
  •  
The focus of the ________ is for marketers to know consumers' current needs, and to secure, as accurately as possible, a picture of their likely future needs.
  •  
  •  
  •  
  •  
  •  
When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) ________.
  •  
  •  
  •  
  •  
  •  
A personal consumer buys goods for ________.
  •  
  •  
  •  
  •  
  •  
A ________ is characterized by the gearing up of manufacturing skills in order to expand production.
  •  
  •  
  •  
  •  
  •  
Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.
  •  
  •  
  •  
  •  
  •  
The 4 Ps of the marketing mix are ________.
  •  
  •  
  •  
  •  
  •  
In the sales orientation, which of the four elements of the marketing mix is most heavily emphasized?
  •  
  •  
  •  
  •  
  •  
Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity. Kevin's business is exhibiting the ________.
  •  
  •  
  •  
  •  
  •  
The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
  •  
  •  
  •  
  •  
  •  
The focus of the ________ was to sell more of what the manufacturing department was able to produce.
  •  
  •  
  •  
  •  
  •  
The term "consumer behavior" describes two different kinds of consumers: ________ and ________ consumers.
  •  
  •  
  •  
  •  
  •  
Which of the following is considered an example of consumer behavior?
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

1 comment:

Subscribe to: Post Comments (Atom)