Tuesday 14 April 2015

96 Free Test Bank for Principles of Marketing 13th Edition by Kotler 

It is our pleasure to help you improve effectively your background of marketing by organising many useful free online marketing test bank exam questions and full correct answers from Free Test bank for Principles of Marketing 13th Edition by Kotler. With test bank, there are many type of questions to help all you check easily as same in your examination. Moreover, no fee for all your online practice but also save your time to remember deeply about all of contents from the textbook. It is great to consider to practice with test to get effectively good marks in your examination with 96 mutiple choice free questions below in test bank now!
Please go to the link below to get full questions and answers:
The art and science of choosing target markets and building profitable relationships with them is called ________.
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"Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.
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Which customer question is answered by a company's value proposition?
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Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
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All of the following are accurate descriptions of modern marketing, EXCEPT which one?
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________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
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When backed by buying power, wants become ________.
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Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
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Which concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales?
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Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs?
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In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently.
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What do companies call a set of benefits that they promise to consumers to satisfy their needs?
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A(n) ________ is the set of actual and potential buyers of a product.
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When marketers set low expectations for a market offering, the biggest risk they run is ________.
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Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
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Though often criticized, the selling concept is particularly appropriate and effective with which of the following types of products?
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A firm that uses the selling concept takes a(n) ________ approach.
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Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?
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According to management guru Peter Drucker, "The aim of marketing is to ________."
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________ is the act of obtaining a desired object from someone by offering something in return.
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According to the opening scenario, the Tide marketing team is MOST concerned about which of the following?
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________ are human needs as shaped by individual personality and culture.
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Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.
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Selecting which segments of a population of customers to serve is called ________.
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Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization. Having a customer department rather than a marketing department, as suggested by Kelleher, is an example of a(n) ________ perspective.
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Which of the following marketing management concepts is most likely to lead to marketing myopia?
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The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.
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According to the production concept, consumers will favor products that are ________ and ________.
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The product concept says that a company should do which of the following?
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