Monday, 13 April 2015

69 Free Test Bank for Contemporary Marketing 14th Edition by Boone

Darren Rowes shared a saying like so “There are no wands, no hidden tricks, and no secret handshake that can bring you immediate success, but with time, energy, and determination. you can get there”. Take the courage to juggle challenges facing you. Here we offer free useful contemprorary marketing texbook test bank questions anf full correct answers for Free Test Bank for Contemporary Marketing 14th Edition by Boone designed for the reliable textbook as to charge your energy and cheer you up. Nicely organized for your flashing back important points of contemporary marketing. Enjoy us in 69 mutiple choice questions below now!
Please visit the link below to get full questions and answers:
The emergence of the marketing concept can best be explained by:
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A strong market orientation:
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The most obvious distinction between not-for-profit and for-profit organizations is:
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You receive a flyer urging you to attend a rally for a local political candidate. You’re asked to bring a can of food for the local food bank as the “price of admission”. This is a combination of _____ and _____ marketing respectively.
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State bureaus of tourism and conventions typically engage in _____ marketing.
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A music star promotes her concerts, but also uses her concerts to promote a charitable cause. This is an example of a combination of _____, _____, and _____ marketing respectively.
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Governmental units and agencies:
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The utility of a product or service is its:
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Which of the following factors contributed to the transition from the production era to the sales era?
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The basic objective of place marketing is to:
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All of the following are examples of nontraditional marketing except _____ marketing.
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All of the following are public not-for-profit organizations except:
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When you purchase concert tickets over the Internet, which utility is not created?
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Assume you want to increase the number of customers by applying the marketing concept. Which of the following strategies would be most consistent with this approach?
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In the history of marketing, when did the production era end in the United States?
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The future growth of a company is endangered when management:
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A company with a _____ orientation assumes that customers will resist purchasing products not deemed essential. Therefore, the marketing department will need to overcome this resistance through personal selling and advertising.
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Comparing not-for-profit organizations with for-profit organizations, all of the following statements are correct except:
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Approximately, what percentage of new products fails?
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When did relationship marketing emerge?
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Which of the following statements is not correct regarding not-for-profit organizations?
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Whirlpool combines metal, rubber, and other components in the production of appliances. In doing so the company creates _____ utility.
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Some Florida drivers have license plates that say “Save the Manatee.” This is an example of _____ marketing.
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Convenience stores and vending machines create all of the following utilities except:
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A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the _____ era.
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The following statements concerning the global marketplace are true except:
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Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa’s effort is an example of _____ marketing.
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An alliance between a not-for-profit organization and a for-profit organization:
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If a company such as J.B. Trucking wanted to avoid marketing myopia, it should define its business as:
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A company produces a high-quality product, with a maximum monthly output of 10,000 units. Production levels are constant and the company relies on its marketing department to find customers. This approach is consistent with which era in marketing history?
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