Wednesday 29 April 2015

44 Free Test Bank for MKTG2 2nd Asia Pacific Edition by Lamb 

Welcome to you visit this test bank site to practice with Free Test Bank for MKTG2 2nd Asia Pacific Edition by Lamb by the system of many free online useful marketing test bank questions and full answers denoting this textbook to help you improve your marketing knowledge for your course. You are immediately interested in testing by 44 mutiple choice free online questions below. We do always surely want to be your helper to make you learn easily and understand deeply by supporting many marketing test bank questions. Please enjoy in practicing with us right now!
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Danny Miller wants to sell his four-wheel-drive truck. A preliminary investigation has shown that many people would be interested in this type of truck. He has taken out an advertisement in his local trade paper and provided customers with a toll-free number to make an appointment to drive the truck. He has read in the auto trade papers that similar trucks to the one that he owns are selling for about $15 000. Before accepting this opportunity, what else should Miller find out about?
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A hospital canteen manager said, ‘Our hospital only allows the visitors to have food from the canteen due to health and safety reasons. Our team spends time to find ways of cutting costs on each meal.’ The manager is putting the _____ philosophy into practice.
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One problem with the _____ approach to marketing is its failure to consider whether what the company produces most effectively also meets the needs of the marketplace.
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Which of the following is NOT an element of the marketing mix?
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Megan is a telephone order-taker for Myer Direct. A customer called and asked if the blue in a tablecloth that she had purchased matched the blue in a rug that was being offered in Myer Direct’s newest catalogue. Megan got the potential customer’s phone number, went out to the warehouse, located the items, determined they did not match and called the potential customer to tell her that information. Megan showed a _____ orientation.
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In a situation where there is weak competition or when the demand exceeds supply, a _____-oriented company can be very successful.
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The philosophy stating that buyers resist purchasing non-essentials, and that buyers will buy more goods and services if aggressively persuaded to do so, is the _____ orientation.
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Your friend gave you the Sonic Hedge video game and you gave him the Narnia the Lion video game. This is an example of:
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Most of the successful companies are focused on packaging with less toxic, more durable and reusable materials. This is an example of a company using _____ orientation.
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Consumer complaints are an important aspect of business. A company receiving customer complaints and focusing on a sales orientation is likely to:
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The final step in the marketing process is:
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Which of the following is NOT a viable method a company can use to become more marketing-oriented?
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The term ‘marketing’ refers to:
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_____ is an (are) effective tool(s) in generating relationships with customers.
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An area which is relatively new in business study and likely to be modified as academics and practitioners understand more about it is called:
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_____-oriented companies focus on the internal capabilities of the organisation to develop products that are better and cheaper.
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