70 Free Test Bank for Social Media Marketing 1st Edition by Tuten 

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Which of the following is a NOT a form of psychic income for posting a positive review of a product?

•  A) getting a check in the mail for posting the review
•  B) feeling satisfaction of sharing your opinions with the masses
•  C) receiving a rating on some sites that designate you as a star reviewer
•  D) receiving online feedback from others that your review was helpful to them
•  E) being recognized by others for your product expertise

Social media:

•  A) is a type of mass media.
•  B) is a type of personal media.
•  C) crosses the boundaries of mass and personal media.
•  D) cannot reach a large number of individuals.
•  E) is not capable of two-way communications on a small scale.

Which one of the social media space zones primarily aids in the dissemination of content to an audience?

•  A) social community
•  B) social publishing
•  C) social entertainment
•  D) social commerce
•  E) social punishment

________ is the term that refers to when organizations shift control to their consumers and users.

•  A) Reputation economy
•  B) Radical trust
•  C) Network effect
•  D) Horizontal revolution
•  E) Crowdsourcing

Which one of the social media space zones primarily assists in the online buying and selling of products and services?

•  A) social community
•  B) social publishing
•  C) social entertainment
•  D) social commerce
•  E) social punishment

________ communicate and share content in a variety of ways including direct messages, wall posts, and chat or instant messaging (IM) options.

•  A) Social store fronts
•  B) Deal aggregators
•  C) Folk sonomies
•  D) Connections
•  E) Tag clouds

Amazon reviews and eBay's reputation rankings, which serve as credibility scores for what we can trust online, directly contribute to the ________.

•  A) horizontal revolution
•  B) digital native
•  C) reputation economy
•  D) network effect
•  E) perpetual beta

Which of the following constitutes four types of social commerce?

•  A) social networking sites, message boards, forums, and wikis
•  B) micro sharing sites, media sharing sites, and social bookmarking and news sites
•  C) social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds
•  D) reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts
•  E) the Internet, social software, devices, and social media users

Which of the following constitutes the zones of social media channels?

•  A) social networking sites, message boards, forums, and wikis
•  B) micro-sharing sites, media sharing sites, and social bookmarking and news sites
•  C) social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds
•  D) reviews and ratings, deal sites and deal aggregators, social shopping markets, and social store fronts
•  E) social community, social publishing, social entertainment, and social commerce

An app on a smartphone is labeled as ________.

•  A) a device
•  B) social software
•  C) a wiki
•  D) a connection
•  E) cloud computing

Creating programming that is interesting enough to attract people to watch it or listen to it and then interrupting the programming to bring viewers a commercial message is a technique of ________.

•  A) search engine marketing
•  B) social entertainment
•  C) the interruption-disruption model
•  D) the horizontal revolution
•  E) cloud computing

Which of the following constitutes four types of social entertainment?

•  A) social networking sites, message boards, forums, and wikis
•  B) microsharing sites, media sharing sites, and social bookmarking and news sites
•  C) social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds
•  D) reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts
•  E) the Internet, social software, devices, and social media users

Which of the following represents a type of social publishing site?

•  A) forum
•  B) blog
•  C) virtual world
•  D) social store front
•  E) wiki

Which of the following constitutes four types of social communities?

•  A) social networking sites, message boards, forums, and wikis
•  B) micro-sharing sites, media sharing sites, and social bookmarking and news sites
•  C) social games and gaming sites, socially enabled console games, alternate reality games, and virtual world
•  D) reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts
•  E) the Internet, social software, devices, and social media users

The virtual worlds of Second Life and Web Alive are categorized under the social media space zone of:

•  A) social community.
•  B) social publishing.
•  C) social entertainment.
•  D) social commerce.
•  E) social punishment.

Communication travels using a ________, such as word-of-mouth, television, Internet, or telephone.

•  A) digital native
•  B) medium
•  C) horizontal revolution
•  D) social networking site
•  E) connection

Which of the following is considered to be social software?

•  A) an iPad
•  B) Google Alerts
•  C) a Dell PC
•  D) an iPhone
•  E) an Internet-connected game console