91 Free Test Bank for MKTG 2nd Canadian Edition by Lamb
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Andi Littleton has inherited a Featherlite brand horse trailer from her recently deceased grandfather. A preliminary investigation has shown many people would be interested in owning a Featherlite brand horse trailer.She is considering placing an advertisement in a newspaper targeted to horse owners. She has been told similar horse trailers are selling for about $14,000.Which of the following conditions is necessary for an exchange to occur between Littleton and a buyer?
What type of orientation does a company have when it sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best?
One way to identify the orientation of a firm is to examine its primary goal. What type of marketing management philosophy does a firm practice that seeks to achieve profitability through sales volume?
Which of the following statements best describes a sales-oriented business?
Organizations that sell products that are often unsought (such as life insurance and retirement plans) may find themselves adopting which type of orientation?
For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap—and not as a cleansing product that could provide other benefits as well. When it came to Ivory soap, P&G focused on how well it made the soap and not on what customers wanted from a bar of soap. What type of orientation did the company have?
To increase interest in rodeos, the local chapter of the National Rodeo Cowboys Association (NRCA) is offering free roping lessons to students in grades 6 and 7. Which of the following best describes an exchange?
For years, Richard Branson, founder of the Virgin Group has believed in customer service. He believes that good customer service stems from an environment that is founded on “a chain , one that is consistent from beginning to end? ” Which idea has - Virgin Group captured in this short phrase?
What must occur for an exchange to take place?
When is a firm with a production orientation most likely to survive?
What type of orientation do firms have when they focus on the internal capabilities of the firm, rather than on the desires and needs of the marketplace?
What type of orientation to marketing does a firm have if it fails to consider whether what the firm - manufactures most efficiently also meets the needs of the marketplace?
A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its pricing policy, and the distribution strategy. What are all these activities part of?
Which orientation assumes people will buy more if aggressive selling techniques are used?
Which of the following is done by a company that has a market orientation and adheres to the marketing concept?
How does Jacques Torres Chocolate keep its customers coming back?
What does the term marketing refer to?
Which of the following is a key ingredient in the philosophy of marketing that occurs when people give up something in order to receive something that they would rather have?
Indonesian logging companies harvest rainforests for timber and assume that a market exists for their products. Which type of orientation does the typical Indonesian logging company have?
Innovative Silversmiths creates and markets silver and turquoise jewellery, which it sells to retailers. The company’s management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques. Which type of orientation does the company have?
Canon Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent, and has instructed its sales force to aggressively distribute the product. What type of marketing management philosophy is Canon practicing?
Which of the following is a marketing management philosophy?
What must happen in order for exchange to occur?
Which of the following best characterizes marketing?
Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields, even though it was more expensive and of a different colour than the current models on the market. This scenario suggests PPG most likely has which type of orientation?
Which of the following is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction?
The manufacturer of Country Kitchen Art bowls, spoons, and cutting boards knows marketing can make his company a success. He wants to rely solely on promotion as the technique for attracting customers. He advertises extensively in cooking magazines, offers coupons, and provides retailers who carry his product with attractive displays. From this information, what sort of orientation does Country Kitchen Art have?
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