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Sunday 12 April 2015

96 Free Test Bank for Marketing 2012 16th Edition by Pride

Free Test Bank for Marketing 2012 16th Edition by Pride organised lots friendly free textbook test bank questions to help students’s marketing knowledge improve effectively. Because it is not easy to learn or remember all of concepts from this book. To get full of understanding about this textbook by practicing easily with many free useful quick online marketing test bank questions and instant answers. With test bank, it’s easy to check by online practice and all of exam questions are free for all you to get successfully your marketing knowledge soon. Hey, guys! Don’t leave this site because we know what you need now for your exam course. Let’s start 96 mutiple choice free online questions below now!

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Which of the following scenarios involves the distribution element of the marketing mix?

A) Deciding whether or not a certain product should continue to be sold
b) Determining whether an advertising message would be more effective on television or in magazines
c) Choosing between a company jet or the airlines for executive travel
d) Deciding whether or not to have retail outlets in addition to a website
e) Developing a new warranty policy for an existing product

Deciding to add gel insoles to its running shoes would be a change in the _____ element of the marketing mix for Nike.

A) price
b) good
c) product
d) promotion
e) distribution

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

A) issue.
b) experience.
c) idea.
d) good.
e) service.

The element of the marketing mix used to increase awareness of a product or company is

A) communication.
b) product.
c) price.
d) distribution.
e) promotion.

Organizations should define themselves not according to the products they produce but according to

A) how profitable they are.
b) the price of their stock.
c) the abundance of their product selection.
d) how they treat employees.
e) how they satisfy customers.

Marketing is the process of

A) promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders.
b) creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.
c) delivering a standard of living to a society.
d) creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm's objectives.
e) focusing on customers' needs.

Consumers buying products online have dramatically affected the ___________ variable of the marketing mix.

A) product
b) price
c) distribution
d) research
e) promotion

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?

A) Price
b) Promotion
c) Distribution
d) Product
e) Packaging

SunnyD is aimed at mothers with children under age twelve. These mothers represent SunnyD's

A) target market.
b) consumer advocates.
c) marketing strategy.
d) marketing mix.
e) marketing tactic.

The primary value that a marketer expects to receive from a customer in an exchange relationship is

A) the price charged for the product.
b) customer satisfaction.
c) references to other potential customers.
d) quality merchandise that meets expectations.
e) few returns of the merchandise purchased.

Which of the following companies is the best example of a service marketer?

A) FedEx
b) Sony
c) Abercrombie & Fitch
d) The Democratic Party
e) General Electric

The Church of the Latter Day Saints has used advertising for many years to market its

A) goods.
b) services.
c) experiences.
d) production.
e) ideas.

The focal point of all marketing activities is

A) products.
b) the marketing mix.
c) profits.
d) sales.
e) customers.

Making modifications to packaging or brand names involves the _____ component of the marketing mix.

A) price
b) promotion
c) market
d) distribution
e) product

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about

A) which market he should target.
b) the best way to distribute his products.
c) how to effectively promote his business.
d) the product he provides to his customer.
e) which supplier he should use.

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?