69 Free Test Bank for Marketing Management 4th Edition by Winer 

Want to introduce lots free online useful textbook managerial marketing test bank questions to help students of marketing practice easily from Free Test Bank for Marketing Management 4th Edition by Winer. What is the different other test bank? It is 100% free for your online practice that is the big different, moreover, it is easy to practice and get full answers quicker as soon as your practice. With test bank, your success in marketing is always our happiness. For sure that you will be interested in our system of quiz test bank questions and improve effectively your marketing knowledge for passing greatly your final exam. Let’s practice 69 multiple choice questions below in order to become professional right now!

Please visit the link below to get full questions and answers:

https://testbank123.com/free-test-bank-marketing-management-4th-edition-winer.html

What are the two dimensions of the four-quadrant model as presented by Gary Hamel and C.K. Prahalad?

•  A) customer needs and customer types
•  B) consumer demand and perceived value
•  C) value provided and cost incurred
•  D) brand value and actual sales

Which of the following is a disadvantage of sales driven approach?

•  A) It is not suitable for services such as banking.
•  B) It might not deliver long term value to customers.
•  C) The company cannot make profits.
•  D) It uses inexperienced sales personnel.

Which of the following is the disadvantage of marketing driven approach to the marketplace?

•  A) This kind of organization is slow to respond to changes.
•  B) This approach is associated with high level of risk.
•  C) It is not suited for high-scale products such as consumer goods.
•  D) This approach does not consider customer opinion.

The danger associated with remaining customer-led is that:

•  A) businesses may ignore unexploited opportunities.
•  B) customer benefits may not be considered always.
•  C) businesses might ignore core competencies when serving customers.
•  D) the marketing programs would turn out to be outbound.

A company that follows the marketing concept philosophy should:

•  A) serve all customer needs at all costs.
•  B) understand that the customer is always right.
•  C) understand that there is no such thing as a bad customer.
•  D) serve only profitable customers.

According to the text, organizations can become customer-oriented by:

•  A) distributing information on all important buying influences only among marketing department personnel and brand managers.
•  B) making strategic and tactical decisions interfunctionally and interdivisionally.
•  C) spending large sums of money in research and development.
•  D) introducing line extensions rather than creating new products.

Which of the following observations is true about the market driven approach to marketplace?

•  A) This kind of organization embraces marketing to excess.
•  B) This approach is adopted by high-risk taking companies.
•  C) This approach is not suited for consumer goods manufacturers.
•  D) This kind of organization can quickly respond to changes in the marketplace.

Which of the following is the main focus of a sales driven organization?

•  A) Creating and delivering customer value.
•  B) Maximizing the profit generated.
•  C) Increasing market share and volumes.
•  D) Converting the marketing efforts to profits.

Strategic and tactical decisions in a customer-oriented organization should be made:

•  A) cross-functionally and cross-divisionally.
•  B) by the marketing department.
•  C) by the services department.
•  D) by the customer relations department.

A few customers cost more to serve than the revenues they generate. Identify the most appropriate way to handle these customers.

•  A) Attempt to turn away the unprofitable customers.
•  B) Provide services at a discounted rate to these customers.
•  C) Avail preferential treatment to these customers.
•  D) Design specific marketing messages for these customers.

Marketing is pervasive in most developed economies due to:

•  A) large disposable income.
•  B) increased competition.
•  C) increased consumer awareness.
•  D) intense economic activity.

Why is ubiquitous marketing concept considered to be dangerous?

•  A) It has a negative impact on the performance of marketing department.
•  B) It would result in increased costs for the company.
•  C) It would reduce the importance of a distinct marketing department.
•  D) People from other departments may refrain from marketing efforts.

A company can maximize sales by offering the best product. This statement supports the ________ driven approach.

•  A) marketing
•  B) sales
•  C) technology
•  D) customer

Which of the following organizational structures will be suited for a company that sells business to business products?

•  A) market-based structure
•  B) product-focused structure
•  C) classic brand structure
•  D) internationally focused structure

Which of the following is a disadvantage of an over-engineered product?

•  A) The quality of the product will be low.
•  B) It is less robust for its application.
•  C) It is associated with operational problems.
•  D) The product will have unwanted features.

Which of the following is the key difference between traditional value chain and the new versions of the value chain?

•  A) The value chain starts with the customer in the new perspective.
•  B) Customer needs are ignored in traditional value chain.
•  C) Traditional versions are not focused on core competencies and assets.
•  D) Outbound marketing chain is used in the new perspective.

Customers will not always be able to tell you what products they want and need because:

•  A) customers are aware of only the problems that they have.
•  B) customers are not conscious about the cost of product development.
•  C) a marketer may not have direct contact with the customer.
•  D) the solutions suggested by customers will not be feasible.

The marketing concept philosophy emphasizes the need to have a:

•  A) price advantage.
•  B) unique product.
•  C) sustainable strategy.
•  D) customer focus.

The traditional value chain adopts a ________ oriented approach.

•  A) company
•  B) customer
•  C) service
•  D) competitor

Identify the statement that supports ubiquitous marketing department concept.

•  A) Marketing is performed by all departments and functions in an organization.
•  B) Marketing is what the people in the marketing department do.
•  C) Employees in an organization are collectively responsible for marketing efforts.
•  D) Marketing department should be integrated with service and sales.

Which of the following observations is true regarding a customer-oriented organization?

•  A) Marketing in these organizations translate benefits into products and services.
•  B) These organizations create needs for customers.
•  C) These organizations spend more on R&D than marketing.
•  D) These organizations spend heavily on research till the product is finely honed.

Which of the following is not a component of the traditional value chain?

•  A) inbound marketing programs
•  B) raw materials
•  C) product/services
•  D) assets/core competencies

Which of the following statements supports technology driven approach to the marketplace?

•  A) Products should be tested and proven before releasing them.
•  B) Providing technology to salespeople can help increase volumes.
•  C) Quality improvement in products can result in customer value.
•  D) Customer information systems can be used to increase sales.

Which of the following statements is not consistent with the marketing concept?

•  A) The focus of a business is not profits but customers.
•  B) A business should have competitor focus.
•  C) Customer needs should be served at all costs.
•  D) A business need not serve unprofitable customer segments.

Which of the following is an example of internal change?

•  A) change in customer preferences
•  B) a new regulation
•  C) price change of raw materials
•  D) automation decision

Cross-tab Research Inc. is a research services company that offers market research services to companies worldwide. Which of the following types of companies would be great customers of Cross-tab?

•  A) marketing driven
•  B) sales driven
•  C) technology driven
•  D) customer driven