Monday 13 April 2015

79 Free Test Bank for Contemporary Marketing 15th Edition by Boone 

After finishing whole your class but you cannot understand or keep any information from textbook to pass successfully your examination. Let’s throw your worry of exam away with Free Test Bank for Contemporary Marketing 15th Edition by Boone. This page provides friendly marketing free online useful test bank questions and full answers to help students of marketing get comprehensively contemporary marketing which is organised closely your course. With test bank, you will improve your marketing, save you time, and pass successfully your exam soon. Enjoy us at free textbook test bank with 79 mutiple choice questions below right now please!
Kindly go to the link below to get full questions and answers:
The most obvious distinction between not-for-profit and for-profit organizations is:
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Whirlpool combines metal, rubber, and other components in the production of appliances. In doing so the company creates _____ utility.
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An alliance between a not-for-profit organization and a for-profit organization:
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Convenience stores and vending machines are responsible for creating all of the following utilities except:
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Which of the following statements is not correct regarding not-for-profit organizations?
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A strong market orientation:
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Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa’s effort is an example of _____ marketing.
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You receive a flyer urging you to attend a rally for a local political candidate. You’re asked to bring a can of food for the local food bank as the “price of admission”. This is a combination of _____ and _____ marketing respectively.
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Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood. As part of their marketing strategy, Fame-us would generate time and place utility by:
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Which of the following factors contributed to the transition from the production era to the sales era?
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Banks have recently begun to install ATMs in supermarkets to address customers’ wants for instant cash when they go shopping. What type of utility are banks creating for customers?
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The organizational function and set of processes that creates, communicates, and delivers value to customers and manages customer relationships in ways that benefit the organization and its stakeholders is called _____.
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The utility of a product or service is its:
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Which of the following statements regarding the marketing era is true?
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Which of the following is a private sector not-for-profit organization?
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A company with a _____ orientation assumes that customers will resist purchasing products not deemed essential. Therefore, the marketing department will need to overcome this resistance through personal selling and advertising.
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A company produces a high-quality product, with a maximum monthly output of 10,000 units. Production levels are constant and the company relies on its marketing department to find customers for its output. This approach is consistent with which era in marketing history?
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All of the following are examples of nontraditional marketing except _____ marketing.
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The basic objective of place marketing is to:
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When did relationship marketing emerge?
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Comparing not-for-profit organizations with for-profit organizations, all of the following statements are true except:
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In the relationship era, firms focus on:
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Which of the following statements concerning the global marketplace is false?
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Approximately, what percentage of new product ventures end in failure?
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The failure of the management of a firm to recognize the scope of its business is referred to as:
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A buyer’s market is characterized by:
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The business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them is known as:
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Creating _____ utility is the responsibility of the production function.
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The _____ is a companywide consumer orientation with the objective of achieving long-run success.
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State bureaus of tourism and conventions typically engage in _____ marketing.
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A market in which there are more buyers for fewer goods and services is known as a:
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The term ‘bottom line’ is a reference to:
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The marketing philosophy summarized by the phrase “a high-quality product will sell itself” is characteristic of the _____ era.
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