25 Free Test Bank for PROMO 1st Edition by OGuinn

“ Give them quality, that’s the best kind of advertising” said Milton Hershey ( The Hershey Chocolate company). Such that, to succes in business that you should have many background of marketing to promo your product. In response, included a lot of free online marketing textbook test bank questions to help students of marketing who can success in their study and their career. Here we offer Free Test Bank for PROMO 1st Edition by Oguinn to support test bank questions from textbook with real example from the life to help you practice easily without taking your time a lot. If you are ambitious that you start with 25 mutiple choice questions below in test bank.

Please visit the link below to get full quesitons and answers:

https://testbank123.com/free-test-bank-promo-1st-edition-oguinn.html

CampusTown Foods, a local grocery store, has decided to run a series of advertisements. For this to be considered an advertising campaign, which one of the following conditions must be met?

•  a.The advertisements must communicate a cohesive and integrated idea or theme.
•  b.The advertisements must appear over an extended period of time.
•  c.The advertisements must appear in multiple media.
•  d.The advertisements must focus on store products rather than store services.

Market segmentation is

•  a.breaking down a large, heterogeneous market into submarkets that are more homogeneous.
•  b.aggregating small, homogeneous submarkets into a large, homogeneous market.
•  c.creating a perceived difference in the mind of the consumer between the advertiser's brand and competitors' brands.
•  d.identifying a competitive niche the brand will occupy.

FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of

•  a.direct response advertising.
•  b.private label advertising.
•  c.primary demand stimulation.
•  d.selective demand stimulation.

A critic of advertising tells you that the costs of advertising are built into the costs for products, which are then passed on to the consumer. You have decided to argue the point with him. Which argument should you not present?

•  a.This must be balanced against the time it would take a person if he or she had to search for information about products without advertising.
•  b.Economies of scale spread fixed costs over a large number of production units
•  c.The increased demand for products that results from advertising can lower the cost of the production of the products.
•  d.This is a misconception. Often, the costs of advertising are not built into the costs for products.

Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of

•  a.the content of the commercial.
•  b.the choice of spokesperson.
•  c.the similar background and social standing of the audience.
•  d.the characteristics of the product being advertised.

An incumbent senator appears on television, saying that she should be re-elected because she has brought jobs to the state. Obviously, this effort is mass mediated and is an attempt to persuade. For it to be considered advertising, which other condition must be met?

•  a.The claim must be regulated by the Federal Communications Commission.
•  b.The airtime must be paid for.
•  c.It must be a public service announcement.
•  d.The other candidates' opinions must be presented.

Acme products markets a new line of eco-friendly household cleaning products in Southwest Florida. To raise awareness and encourage trial, they buy advertising time on cable TV, place full page ads in women’s magazines, and provide “cents off” coupons via local newspapers. Each new communication undergoes a review process to ensure that it displays the new “green” brand logo. Acme is doing which of the following:

•  a.Segmenting its target audience
•  b.Commissioning an advertising campaign
•  c.Managing the IMC process
•  d.None of these

Which of the following is NOT an element of the marketing mix?

•  a.Product
•  b.Price
•  c.People
•  d.Distribution

Which of the following is an accurate description of advertising?

•  a.Advertising plays a pivotal role in world commerce.
•  b.Advertising is a big part of our language and culture.
•  c.Advertising reflects the way we think about things and see ourselves.
•  d.All of these are accurate descriptions of advertising.

You and your best friend watch the same television commercial together. You think that the spokesperson in the ad is quite humorous. Your friend thinks that the spokesperson is just plain stupid. This is an example of

•  a.the result of differing content upon viewers.
•  b.the creation of different meanings based on social and cultural context.
•  c.an ad that cannot be effective.
•  d.one person not exercising intent of interpretation.

Honda purchases a 30-second television commercial on ESPN to run in a telecast of an NCAA men's basketball game. The commercial touts the reliability of Honda and its new 100,000 mile manufacture warranty. This advertising for Honda is all the following except:

•  a.paid for.
•  b.mass-mediated.
•  c.an attempt to create needs.
•  d.a communication.

As president of a successful advertising agency, you have been asked by a potential client to tell her about the roles advertising can play for her business. Which one of the following should you not tell the potential client?

•  a.Advertising has the greatest reach and creative power of any available promotional tool.
•  b.Advertising can contribute to economies of scale.
•  c.Effective advertising can create inelasticity of demand.
•  d.Effective advertising can make up for an ineffective marketing mix to generate sales.

Lowering the cost of each item produced because of high-volume production brought on by demand stimulation is

•  a.brand loyalty.
•  b.inelasticity of demand.
•  c.economies of scale.
•  d.economies of sales.

Hallmark runs a commercial saying that people who receive greeting cards appreciate the cards more when they see the Hallmark name on the back. This is an example of

•  a.primary demand stimulation.
•  b.direct response advertising.
•  c.attempting to add symbolic value to a product.
•  d.integrated marketing communications.

In targeting professionals (such as doctors, lawyers, and teachers) with advertising, the advertiser must be aware that

•  a.the language and images used in the advertising for this audience often rely on esoteric terminology.
•  b.the advertising is best placed in general interest magazines such as Time.
•  c.members of this audience have broad, generalized needs.
•  d.there are only common circumstances that members of the audience recognize.

You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely

•  a.ignore not-for-profit businesses.
•  b.use consumer advertising to reach as many people as possible.
•  c.eliminate government organizations as a potential target market.
•  d.use both personal selling and advertising.

Great Outdoors, a manufacturer of camping equipment, sells several lines of tents that are very similar to each other. The company does not want one line of its tents to steal market share from another line of its tents. To protect against this, it must be concerned with

•  a.creating differences between the lines of tents, based on tangible, real differences.
•  b.making sure advertising for one line of tents does not appear in the same medium as advertising for another line.
•  c.primary demand stimulation.
•  d.effective internal positioning.

GM is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission an integrated marketing communications campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. GM is considered:

•  a.the client
•  b.the advertising agency.
•  c.regulatory agencies that control advertising.
•  d.the audience member who receives a message.