Wednesday 29 April 2015

54 Free Test Bank for International Marketing 16th Edition by Cateora 

This page provides many free useful online marketing test bank questions and full correct answers forFree Test Bank For International Marketing 16th Edition By Cateora by covering all of contents from this textbook to help you practice easily without take your time too much as well as reading book. There are 54 mutiple choice free online questions below to make clearly practice for all you. Let’s be interested in practicing right now!
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For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
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Which of the following reflects the relationship between international business and domestic business?
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M&M, a company producing musical instruments, had dominated its home market for several years before venturing into international markets.It was focusing more on international operations until a German company in the same business entered its home market. The German company started selling good quality products at prices much lower than M&M’s and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&M in the above scenario?
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_____ is a controllable element in both domestic and international marketing environments.
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In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. Americans do not consciously think about that distance; they just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact.
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Which of the following is a controllable element for an international marketer?
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Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?
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Which of the following is an uncontrollable factor for a marketer in a domestic environment?
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The marketing tasks of an international marketer differs from that of a domestic marketer as:
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With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
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The primary obstacles to success in international marketing are a person’s _____ and an associated ethnocentrism.
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Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer’s list of uncontrollable variables?
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_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
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Which of the following is a possible outcome of the “alien status” of a company?
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_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
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Companies from _____ lead in foreign investment in the United States.
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Which of the following is an uncontrollable element for an international marketer?
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Which of the following political actions is likely to favor international marketing?
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The _____ issues faced by a company are often amplified by the “alien status” of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.
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Which of the following best illustrates the political and legal issues faced by companies because of their “alien status” when they attempt to do business in foreign countries?
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_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
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Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year’s business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.
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Which of the following is a dynamic trend that is affecting the current global business strategies?
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Which of the following is true regarding the impact of globalization on domestic markets in the United States?
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Which of the following is the most critical difference between domestic marketing and international marketing?
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