Sunday 12 April 2015

76 Free Test Bank for Essentials of Marketing 7th Edition by Lamb 

It is totally lots free online useful marketing textbook test bank questions and instant answers with practicing easily for supporting your course from Free Test bank for Essentials of Marketing 7th Edition by Lamb. You, thus, will improve successfully your marketing knowledge with lots type of questions in test bank which will appear in your exam. Moreover, it do is greatly with 100% free for your online practice and also save your time. Enjoy us at test bank to achieve marketing success in  76 mutiple choice useful questions below now.
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Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
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A newspaper ad for a hospital that states, “We have the most modern delivery rooms and state-of-the art medical equipment,” is an indication of which marketing management philosophy?
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The American Marketing Association's definition of marketing:
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The concept of exchange is important to marketing because:
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Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used?
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If a company uses a sales orientation, consumer complaints would most likely result in:
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Life is good ® no longer encloses its apparel in individual poly-bags when shipping to customers because the management feels it harms the environment. This is an example of a _____ orientation.
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Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of a(n) _____ orientation.
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A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?
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A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
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Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _____ orientation.
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All of the following are necessary for exchange to occur EXCEPT:
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All of the following are marketing management philosophies EXCEPT:
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Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
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At the Lands End web site a customer can chat on-line with customer service representatives while shopping. This live help allows customers to have questions answered before placing an order. This focus on meeting customer needs illustrate a(n) _____ orientation.
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A company that wants to implement a market orientation would need to:
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An organization with a(n) _____ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
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For an exchange to take place:
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The _____ orientation assumes people will buy more if aggressive selling techniques are used.
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A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its pricing policy, and the distribution strategy. These activities are all a part of:
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SAP, the world’s largest business software company, has pledged to put the “customer at the center” of their universe. SAP has captured the idea of:
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A firm with a production orientation is most likely to survive if:
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Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and pre-planned funeral services?
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Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation.
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At the Container Store every employee is trained to serve customers. Full time salespeople receive 240 hours of training. The Container Store works to hire people who are self-motivated and have a passion for customer service. The Container Store has a(n) _____ orientation.
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At www.mystarbucksidea.com customers are encouraged to share their ideas and thoughts about how Starbucks can better serve their customers. Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee. So Starbucks instituted the Starbucks Reward program with money saving benefits to their Starbuck card-holders.Starbucks is an example of a company with a _____ oriented philosophy.
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Barry collects antique watches and decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer?
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Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product?
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