Wednesday 29 April 2015

71 Free Test Bank for Marketing Principles 1st Asia Pacific Edition by Pride 

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Please visit the link below to get full questions and answers:
When new products—such as Lyrica, a treatment for fibromyalgia pain—are developed, the companies must develop marketing activities to reach prescribing medical doctors and communicate the products’ benefits and side effects. Thus the marketing concept emphasises that marketing begins and ends with whom?
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A target market:
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To maintain an exchange relationship, buyers must be satisfied with the goods, service, or idea obtained, and sellers must be satisfied with what?
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The rising number of incidents of drunk driving in Australia has prompted the Australian government to launch advertising campaigns showcasing what can happen when driving under the influence of alcohol. This calls for activity in which of the following marketing mix variables?
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Campbell’s in Australia responded to consumer concerns about their health by introducing a line of reduced sodium soups made with natural sea salt. This illustrates a change in the ___________ for Campbell’s.
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The Australian airline Jetstar Airways, for example, _______ its domestic flights in Australia to people who want to fly to a destination without having to pay for meals and other things that are not essential to arriving at the destination safely and in good spirit.
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The marketing concept is best defined as:
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For an exchange to occur, four conditions must exist: first, two or more individuals, groups, or organisations must participate, and each must possess ‘something of value’ that the other desires; second, the exchange must provide a benefit or satisfaction to both parties; third, each must have confidence in the promise of the ‘something of value’ held by the other; and fourth:
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A physical product you can touch is a(n):
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The expanded marketing mix includes:
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Marketing is the process of:
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Which of the following scenarios involves the distribution element of the marketing mix?
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For an exchange to take place, four conditions must exist. If you go to a Coldplay concert, for example, you go with the expectation of a great show. This is an example of the _____ condition where each party must have confidence in the promise of the ‘something of value’ held by the other.
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Responding to health concerns from consumers, McDonald’s, for example, revamped their menu to include healthier children’s menu options, such as fruit bags and chicken wraps instead of fries and hamburgers. This is an example of marketing mangers responding to what?
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Marketing managers strive to develop a marketing mix that:
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The marketing environment is best described as being:
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The focal point of all marketing activities is:
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Red Bull uses Formula 1 racing team and VW Beetles with oversize Red Bull cans strapped to the roofs. This is most likely used primarily as a ________ tool.
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Consumers buying products online have dramatically affected the ___________ variable of the marketing mix.
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Those constituents who have a "stake" in some aspect of an organisation's products, operations, markets, industry, and outcomes are known as:
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The product variable of the marketing mix can include all of the following except:
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When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?
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The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and also:
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Marketing efforts are designed to:
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