Tuesday 14 April 2015

52 Free Test Bank for Principles and Practice of Marketing 6th Edition by Jobber

I was a marketing students and now I understand what all you need now to improve your marketing knowledge for passing your exam. With test bank, we wish become your helper to support many useful complete free online marketing test bank questions and full correct answers from textbook. It is great to help you pass your exam with Free Test Bank for Principles and Practice of Marketing 6th Edition by Jobber. Moreover, it is not only free for all your practice but also save your time to remember easily all of contents in this book. Don’t be wonder anything, start with 52 mutiple choice useful questions below in test bank right now!
Go to the link below to get full questions and answers plz:
Market research informs you that your product is simply not gaining the right in-store display. As a result, your product's sales are considerably weakened. Which of the 4-Ps does this problem directly relate to?
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Which of the following is the best description of the promotional mix?
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In Hooley and Lynch's strategy of marketing performance, which of the following does not feature as a characteristic of 'high flying' marketing firms?
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Which of the following corporate goals belongs to an internally-orientated company?
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There is a major strike in your delivery firm. As a result all your products will arrive late and out of date for your customer. Which of the 4 Ps does this problem directly relate to?
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Which of the following is not an indication of marketing success?
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The benefits of a product or service consist of:
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Place is the element of the marketing mix, which ensures:
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From a marketing perspective change is viewed as:
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Which of the following best describes the creation of customer value?
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When faced with intensive competition, which reaction is most important to a company's performance?
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Which of the following factors does not impact on the 'place' element of the 4-Ps?
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Which of the 4-Ps is related only to logistical considerations?
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Which of the 4-Ps offers a unitary measure of the product?
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Which of the following is most likely to be involved in the promotion aspect of the 4-Ps?
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Which of the following is not one of the main characteristics of the Kano model?
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Which of the following corporate goals suggests a market driven business?
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Which of the following attributes is not central to a market-driven organization?
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In Narver and Slater's study of the relationship between marketing and business performance, which measure was not used to assess market orientation?
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Which of the following factors is most likely to constrain the marketing effort by a firm?
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Which of the following is not an accepted approach towards marketing?
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Businesses that are driven by the market, base their segmentation analysis on:
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Which of the following is not a constraint on the marketing activity of the firm?
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A key strength of the 4-Ps model is that it:
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What is the basic premise of the marketing concept?
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One of the criticisms made about the 4-Ps' approach to marketing is that:
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Which of the following lists would offer marketing managers the most diverse selection for their promotional mix?
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Which of the following corporate activities does not fit within the concept of market-driven management?
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What would be the most likely outcome for an effective yet inefficient company?
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Which of the following statements does not adhere to a modern marketing concept?
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Perceived sacrifice is the sum of:
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Which of the 4-Ps does not represent a cost variable to the company?
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Which answer best describes the marketing concept?
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Strategically, product, price, place and promotions are factors that can be used in order to gain_________________ advantage over competing firms.
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Which of the following characteristics does not refer to an internally orientated business?
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Which of the following is not a typical element of the promotion section of the 4-Ps?
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Customer Value equals:
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Adopting a long term strategic perspective on markets and brands is a characteristic of:
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Building relationships is central to marketing. Which of the following are likely benefits?
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Which of the following is not a valid criticism of the marketing concept?
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Which of the following organizations would be considered as part of the 'place' aspect of the 4-Ps?
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Within marketing-orientated companies, employees who take development risks or make uncalled for innovations should be:
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Which of the following is least likely to influence the price of a product?
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Which of the following concepts is not a direct component of the marketing mix?
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The management of a production-orientated company focuses on…
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Which of the following is not an element of the product aspect of the 4-Ps of marketing?
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All of the following are limitations of the marketing concept, except:
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In order for a company to apply itself to the modern marketing concept, which of the following goals is not central to that specific task?
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In response to the assertion that 'most new products fail' a market-driven organization would most likely choose which response?
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Which of the following is not beneficial to a marketing-orientated business?
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