Friday 10 April 2015

78 Free Test Bank for Integrated Advertising Promotion and Marketing Communications 5th Edition by Clow

For students of marketing who really want to learn about advertising promotion and marketing communication for their exam or their career. Free Test Bank for Integrated Advertising Promotion and Marketing Communications 5th Edition by Clow is where you can practice easily with many type of free useful textbook marketing test bank questions that will appear in your examination. With test bank, all of contents from will be covered by free test bank questions to help you keep successfully with information of textbook. Moreover, there are many examples of advertising from the real life. Consequently, let’s throw your worry away at test bank now to become professional in your exam after. Ah! You should remember that if you want to build your dream that you should do it today. I believe that you can do it! The first step, let’s go to 78 mutiple choice questions below right now!
Please visit the link below to get full questions and answers:
The individual who is responsible for a specific brand or line of products is the:
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In the communication process, the items that carry the message from the sender to the receiver are:
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Marlene just developed a new slogan to use in a company's advertising. Her main job is to think up these ideas and put them into the company's advertising plan. Marlene is a(n):
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According to the cofounder of Twitter, Biz Stone, Twitter can deliver value to businesses by:
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A creative's main responsibility is to:
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In the marketing mix, where does integrated marketing communications belong?
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Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and creates advertisements specifically for them. In a communication model, these individuals are:
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The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:
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While browsing the Internet, a consumer encounters a new pop-up ad every time a new page is opened. This is an example of:
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An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of:
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Traditionally, promotions included the following, except:
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A person smells the fragrance of a perfume attached to a magazine advertisement. What is taking place?
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In terms of a communications model, the sender is:
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When a message is being heard or seen by a consumer, what is taking place?
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Which would be an example of feedback in a marketing channel?
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The individual in charge of Tide, Bold, and Cheer laundry detergents at Procter & Gamble would be the:
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The person reading a magazine advertisement plays which role in the communications model?
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The verbal and nonverbal cues that a salesperson uses during a sales presentation are which part of the communication process?
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Noise is:
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The individuals who develop the actual advertisements for promotional campaigns are called:
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The first element of an IMC marketing plan is a(n):
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Julie is explaining an integrated marketing communications program to Michael. In this situation:
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A consumer sees a billboard while driving. The billboard is a:
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Of the following, the individual that works for the company that produces the product is a(n):
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An account executive's duties include:
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Integrated marketing communications affects all of the following except:
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The person or group who wishes to convey a message is which element of the communication process?
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When Sean shops for an automobile, which are the senders in the communication process?
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The key to using social media successfully is:
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Preparing ad copy is which part of the communication process?
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All of the following are examples of communication noise except:
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Michelle is watching television and a commercial for a new car comes on. A stereo is playing loudly in the room next door making it difficult to concentrate. This is an example of:
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Marketing account executives are facing increasing pressures related to:
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In terms of communication, encoding is:
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The marketing mix consists of the product, the price, distribution and:
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Companies are shifting advertising dollars to Web sites such as Facebook, MySpace, and YouTube. This is an example of the current trend of:
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