Friday 3 April 2015

74 Free Test Bank for Marketing Management 14th Edition by Kotler 

You are worrying about your exam or your career that you want to have a excellent result for your course of managerial marketing. Don’t leave this site please. Because we can understand what you need for passing exam. To help you improve your marketing by supporting many free useful online marketing management textbook test bank quiz questions and instant answers focusing on all chapters in textbook in order to help you practice and remember easily by test bank quick questions such as true and false questions, mutiple choice questions, free text questions from Free Test Bank for Marketing Management 14th Edition by Kotler. Moreover, it’s 100% free for your online practice. As like Paulo Coelho shared his saying: “ One day you will wake up and there are any more time to do the things you’ve always wanted. Do it now” that you have no time to wait for anything. Let’s start 74 mutiple choice questions below now!
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The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type. This was done to establish what is called ________.
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Ford motors, uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?
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At the top of Maslow's hierarchy of needs (shown as a pyramid in the text) are ________ needs.
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________ is the tendency to interpret information in a way that will fit our preconceptions.
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Which of the following techniques was suggested by Freud to trace a person's motivations from the stated instrumental ones to the more terminal ones?
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The family in a buyers life consisting of parents and siblings is the ________.
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Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.
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The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.
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IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________.
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________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
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Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals.
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Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.
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Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers?
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Jason writes a weekly column in his school's newspaper about movies he has seen, books he has read, and concerts he has attended. His column provides information and opinions. Feedback from his fellow students is positive, and they are appreciative of the advice that is given. Which of the following would be the most apt description of the role played by Jason?
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________ portrays the "whole person" interacting with his or her environment.
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When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days?
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Identify an economic circumstance that can greatly affect any product or brand choice.
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________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.
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