Wednesday 1 April 2015

54 Free Test Bank for Retailing Management 7th Edition by Levy 

Welcome you to visit our site to practice easily free online marketing textbook test bank questions and instant answers to improve your retailing marketing knowledge for passing your examination from Free Test Bank for Retailing Management 7th Edition by Levy. To help you improve knowledge of marketing, we suggest free online test bank quiz questions that you can learn easily all chapters and concepts in textbook, moreover, you can practice real examples from the life to be helpful for your career in the future. Here’s 54 free multiple choice questions that you can practice immediately. Especially, you do not any fee for your online practice and save you time because answers will be available as soon as your submit. Good time!
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To implement a retail strategy, a retailer must develop a _____ that satisfies the needs of its target market better than its competitors.
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What is retailing?
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Once a retailer understands its environment, it needs to develop and implement a:
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Which of the following is NOT an element in the retail mix?
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Since convenience of location is important in store choice, a store's proximity to competitors is a critical factor in identifying:
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One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following would be an example of that activity?
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What are the principles governing the behavior of the individual and the company?
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Why is it advantageous for retailers to be vertically integrated?
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Which of the following would be an intratype competitor for a Home Depot supermarket?
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Providing assortments is an advantageous business activity because:
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The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's:
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When considering the largest retailers worldwide, ___________ retailers continue to dominate among them.
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The intensity of competition is greatest among retailers when:
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Once a well-articulated retail strategy has been developed, the next step is to:
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Dillards sells Godiva chocolates and coffees in their stores. By selling such products, Dillards is:
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A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a printout of banking activities, information about low rate loans and pre-owned automobiles. By contacting its members on a regular basis, the credit union is engaging in the business function of:
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Which of the following strategies has JCPenney changed to compete effectively with the competition in the past?
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The competition between the same types of retailers is called:
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Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following does not include value function created by a retailer?
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Increasing intertype competition has made it harder for retailers to identify their:
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_______________ occurs when a manufacturer undertakes retailing activities.
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Which of the following is part of a retailer's retail mix?
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CVS, Walgreens and Rite Aid are _________ competitors.
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What factors have created differences in the distribution systems in the major markets?
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While vacationing at the beach, Delia was delighted to see that the local Walgreens carried milk, bread, apples and bananas. Her delight indicates she has never seen:
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Which of the following is NOT TRUE in describing distribution systems within major international markets?
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The offering of merchandise not typically associated with the store type is called:
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______________ is when a firm performs more than one set of activities in a channel.
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As the owner of a store specializing in men's suits, Isabella can use a retail strategy statement to identify all of the following EXCEPT:
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A retailer's role in a supply chain is to:
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A ______________ is a business that sells products and/or services to consumers for their personal or family use.
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The decisions that retail manger make include:
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Which of the following parts of the retail mix can be utilized by a small hardware store?
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What is variety?
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Scrambled merchandising increases:
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Which of the following statements about retailers holding inventory is FALSE?
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The fastest growing retailers in the United States sell through:
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When developing the _________________ for his new barber shop, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well trained staff and half-price perm day every Wednesday to attract customers.
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Which of the following statements about the U.S. distribution system is true?
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Victoria's Secret, a popular retail chain in women's lingerie and perfume, design the merchandise they sell, and then contract with manufacturers to produce it exclusively for them. Victoria's Secret is practicing:
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__________________ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise.
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Retailing is one of the nation's largest industries in terms of:
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Which of the following businesses would be considered a retailer?
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If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its outlets within a 300-mile radius, the chain would be practicing
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The Lands' End Web site, the JCPenney catalog, and the Sears area all in ____________ competition.
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Macy's, Belk, JCPenney and Nordstrom are ___________ competitors.
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A retailer that is vertically integrated:
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